Job details
Job type full-time
Full job description
We’re booksy and we have a passion for keeping the world’s beauty professionals busy and organizedWe love connecting clients with their beauty professionals, so they can look and feel their best making the appointment process as easy and painless as possible is an obsession of oursBooksy is the world`s leading beauty and wellness app that solves the more complicated aspects of running a beauty business by taking the nitty gritty everyday tasks off their handsNow they have the time to do what they do best, help you be you, only better!
In support of booksy’s aggressive expansion plans we are hiring for a brand new role within our marketing department, a world-class brand manager - new verticals (please note this is not a buyer position)
Full responsibility for increasing the provider base and cross-bookings for verticals outside of hair and nail, e.gBrows & lashes, massage therapists, fitness, etc.
Recommending strategies to position the brand for growth within the assigned category, which includes but not limited to:
Market segmentation (segmentation of a given category)
Targeting (selecting the best segments and how to best position the product for a given category)
Positioning (by partnering with product marketing), product (by partnering with product marketing) and pricing
Promotion/communications (marketing channels and messaging)
Analyzing brands of competitors, provider and consumer trends and usage behaviors by partnering with the global team within the assigned category
Lead development and execution of media and programs in other communication channels within the assigned category internally and externally
Lead development and execution of promotions and events within the assigned category internally and externally
Lead development and execution of content such as media, press releases, artwork, print and digital media for the assigned categoryProvide a clear direction on content development via creative briefs.
Close the feedback loopCollect data to improve key insights/what worked vs not, and apply those learnings to refine the strategy
Monitor the performance of a brand through key performance indicators (kpi) within the assigned category
Achieve profit targets, timelines and budgets within the assigned category
Manage agencies for category specific initiatives within the assigned category
Maintain and grow the brand’s affiliations and partnerships within the assigned category
Have an excellent understanding of the provider community and ambassadors for the assigned category
Work with the ambassador community lead to grow and cultivate key influencers/ambassadors for the assigned category
Work with the b2c marketing lead to achieve the right mix of providers for the marketplace (types, geo implications)
Requirements
5+ years of marketing experience, preferably some experience working for a booking app company and/or working with small to medium sized businesses
Bachelor’s degree is required
Measurable revenue-generating and quantitative experience.
Understanding of selling through online channels.
Ability to demonstrate past success in developing and executing to a budget.
High degree of competency within all phases of project management, e.gIssue and risk identification and management, change management, tracking dependencies and milestones, communication of overall project status.
Ability to prioritize and multitask while meeting deadlines each dayUse good judgment in making decisions as part of a dynamic group of professionals working towards a variety of goals.
Strong written and verbal communication skills
Willingness/ability to travel to visit vendors and attend industry events
Team-minded individual who handles deadlines, is self-motivated and looks to grow their skills while fostering a collaborative and enjoyable work environment
Benefits
Health/dental/vision/commuter benefits
Awesome (paid) parental leave policy
Unlimited paid time off
Ample opportunities for professional growth
Amazing co-workers
Work/life balance
Fun team outings
Creative and collaborative culture to flourish in
