Job details
Job type full-time
Full job description
We’re booksy and we have a passion for keeping the world’s beauty professionals busy and organizedWe love connecting clients with their beauty professionals, so they can look and feel their best making the appointment process as easy and painless as possible is an obsession of oursBooksy is the world`s leading beauty and wellness app that solves the more complicated aspects of running a beauty business by taking the nitty gritty everyday tasks off their handsNow they have the time to do what they do best, help you be you, only better!
Why are you here? because you saw the job title and want to know more!
The event marketing manager operates as a true ambassador of the booksy brand for our merchants and consumers alike; attending, creating, and working events with the very best beauty and wellness professionals in the industryYou`re passionate about building long-term relationships and identifying new opportunities to drive product adoption and revenue growth, as you will build and maintain booksy`s brand image at the top hotspotsIn this role, you will be instrumental in planning and facilitating external and client-facing events and experiencesYou will work in close partnership with the sales and marketing teams to execute on our event and marketing strategy.
Requirements
Lead planning and execution of all national, regional and local trade shows and events by working closely with category managers, including building an annual event calendar
Build and implement a data driven local marketing strategy
Determine local marketing mix, with emphasis on local events, to drive acquisition success and plan out how local budget will be deployed across different marketing tactics on a quarterly and monthly basis
Identify local marketing needs including sales support materials, events, local digital and offline marketing, content and physical merchant merchandising.
Support the field sales team for growing a network of local level ambassadors and educators through strategy, planning and execution of field marketing and educational events
Regularly review and report marketing, sales and promotional data to influence actionable marketing and sales strategies
Work to establish our provider network as centers of informative excellence by delivering educational and industry-forward presentations, consultations and workshops
Develop and document a strong understanding of local market trends, important players, market insights and competitive dynamics.
Ensuring all metrics and deliverables are met on time and on budget.
Work with the local sales team to foster a strong joint collaboration and ongoing relationship-building with sales and local leadership and extended internal stakeholders.
Work closely across the company to ensure best-practice sharing and identify areas of common efficiencies and opportunities.
Qualifications
5+ years of experience in field marketing
Ability to lead senior stakeholders through strategic marketing processes
Experience with organizing local and regional events
Outstanding organizational skills
Strong experience supporting the sales function
Proficient in marketing automation and analytics features
Critical thinker and problem-solving skills
“get sh*t done” mentality
Proven collaboration skills
Great interpersonal and communication skills
Benefits
Health/dental/vision/commuter benefits
Awesome (paid) parental leave policy
Unlimited paid time off
Ample opportunities for professional growth
Amazing co-workers
Work/life balance
Fun team outings
Creative and collaborative culture to flourish in
