Additional locations: us-ca-valencia; us-mn-arden hills; us-mn-maple grove
Diversity - innovation - caring - global collaboration - winning spirit - high performance
At boston scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challengesWith access to the latest tools, information and training, we’ll help you in advancing your skills and careerHere, you’ll be supported in progressing – whatever your ambitions.
Remote or hybrid role in ma, mn or ca`
About the role:
The director, global integrated digital marketing will advance integrated digital marketing across the enterprise and lead the broader integrated digital marketing community at boston scientificThis person will be a visionary who will drive the implementation of seamless integrated digital marketing for our healthcare providers (hcps), patients, and healthcare consumers.
The director will lead a team of direct reports responsible for media operations, brand safety, seo, and content strategy for boston scientificIn addition, this person will lead a growing number of dotted line digital marketing reports who sit in business units driving integrated digital initiatives across all of boston scientific’s.
The director is responsible for ensuring best practices and lessons learned are captured and shared globally, as well as developing business cases for leading-edge integrated digital marketing opportunitiesAdditionally, the director leads the development of boston scientific’s global digital marketing strategy, including defining and implementing the organization, technology infrastructure and other requirements for best-in-class regional capabilities.
Success requires significant cross-functional stakeholder collaboration across the organization, including bu product, integrated, and digital marketing, regional marketing, marketing technology & enablement, it, the measurement & analytics team, corporate communications, finance, and moreThe director will also serve as a change agent and driver for performance marketing across the enterprise, partnering with the measurement & analytics team to define program objectives, establish metrics, report results, and scale and optimize accordingly.
Your responsibilities include:
Leads global integrated digital strategy, media operations, brand safety, seo, and content strategy thought leadership, planning, and executional excellence for the enterprise
Oversees strategy, development and execution of complex, insight driven and highly customized, integrated marketing strategies and multi-channel demand generation campaigns that generate business impact
Oversees enterprise content strategy, brand safety, seo, and media strategy teams
Evaluate, select, and manage agency partners as needed
Foster kpi driven culture, ensure creation of dashboards to track and report campaign performance, overseeing the collection and utilization of performance data to inform progress and guide optimization.
Leads community of dotted-line digital marketing managers to plan, implement and analyze best-in-class digital marketing campaigns targeting healthcare professionals and patients; supports and mentors the team in their growth and development
Builds and manages global integrated digital marketing community
Connects with key business unit stakeholders including marketing directors, communication directors, product managers, and more
Connects with critical corporate marketing partners including marketing technology & enablement, production, dtp&r, and analytics & measurement teams
Leads introduction of new approaches to and technologies to deliver integrated digital marketing including performance-based marketing models
Clearly presents concepts and rationale for strategic decisions and possesses strong verbal and written communication skills
Remains current on bsc’s business, competitors and customers; making proactive recommendations to improve competitive advantage
Foster a high-performance team culture; identify opportunities to actively coach and develop talent, strengthen team expertise, seek to empower individuals, and drive accountability for agreed upon commitments
Responsible for managing budget to support digital platforms and team
Minimum qualifications:
12+ years of marketing programs experience, with emphasis on digital marketing and integrated communications management
Ideal candidate is a master at leading and inspiring teams with a strong track-record of developing, executing, scaling, and consistently measuring innovative, results-focused integrated communications and demand generation campaigns
Prior digital marketing (programmatic, marketing automation, seo, content, etc.) and demand generation experience is a must; direct-to-patient/consumer and/or agency experience a plus
Analytical mindset with ability to define, track and report on leading campaign performance metrics and roi
Proven ability to drive change and influence organizations; able to manage complexity of multiple projects, programs, and priorities in a fast paced, dynamic environment
Able to effectively lead and collaborate across multiple and diverse internal stakeholder groups including product marketing, sales, it, corporate marketing & communications, legal, regulatory and finance
Ability to engage and influence cross-functional colleagues, even without direct reporting relationships
Requisition id: 507660
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human lifeOur mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operateNow more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with boston scientific (nyse: bsx) isn’t just business, it’s personalAnd if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
At boston scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient healthThat is why we stand for inclusion, equality, and opportunity for allBy embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serveBoston scientific is proud to be an equal opportunity and affirmative action employer.
Boston scientific maintains a drug-free workplacePursuant to vaCode § 2.2-4312 (2000), boston scientific is providing notification that the unlawful manufacture, sale, distribution, dispensation, possession, or use of a controlled substance or marijuana is prohibited in the workplace and that violations will result in disciplinary action up to and including termination.
Job segment: medical, manager, law, corporate communications, healthcare, marketing, management, legal
