Job details
Job type full-time
Full job description
Boulevard | about us boulevard was founded with the fundamental belief that personal care should be convenient for allOur mission is to maximize potential for salons and spas, as well as the clients they serve.
Developed in collaboration with industry-leading owners and operators, our scheduling, point of sale, and conversation platform was carefully designed to drive revenue, automate workflows, and convert customers from visitors into valuable, long-term clientsBy facilitating a better, personalized experience across every transaction and interaction, boulevard’s technology not only helps salons and spas to survive, but thriveTake a look at how we (and you) can make that happen.
Dare to disrupt | inspire innovation we are diligent about solving hard problems and are not afraid to challenge conventions or question the status quoIf our ambitions aren`t terrifying, we aren`t pushing ourselves enoughWe have an insatiable curiosity and embrace experimentationWe believe that simple solutions require the most sophistication and we design each and every detail to maximize potential, power and impactDo our values match? read through our story and what we value the most.
Come do the best work of your life at boulevard
As product marketing manager, you play a key role in shaping and communicating our product narrative within the company and throughout the marketYou’ll champion the voice of the customer and paint a clear “outside looking in” view of our market, product, and competitive landscapeYou’ll also help set our gtm strategy, plans, and how we deliver on them—all why keeping an eye on ways we can elevate our pmm playbook or processesThrough strong cross-functional collaboration with product, marketing, sales, and customer success teams, you will shake up the status quo by bringing to market the sleekest, smartest business management platform within today’s salon and spa industries.
What you’ll do here:
Develop audience-based positioning and messaging that clearly sets blvd apart from the competition and highlights product benefits
Help drive gtm strategy, planning, and delivery for product launches and “always-on” marketing campaigns
Develop launch goals, plans, briefs, and pmm assets to support gtm teams (sales, partner success, and marketing) and ensure successful product launches, such as release emails, blogs, sales one-sheets, product web pages, product walk-throughs, release notes, videos, etc.
Build on and elevate our strong foundations of competitive, customer, and market research, and deliver trainings and materials to share your subject-matter expertise internally (think: personas, icps, battle cards, and more)
Support the sales cycle through up-to-date sales tools and trainings such as pitch decks, positioning presentations, one-sheets, deal support, and surfacing competitive insights
Be ready to jump on new projects with the goal of having out-sized impact, like running a new promotion, launching a new survey, launching a beta program, or helping plan how we enter a new market
Skills: experience in a product marketing role at a saas company is a plusComfortable working with data (analyzing it to tell stories to support product positioning)CreativityProblem-solving and strategic planningContent creation and copywriting.
Why you’ll thrive:
You have 2+ years of product marketing experience within b2b saas
You understand the product go-to-market life cycle and adoption strategies
You have excellent analytical thinking skills and excitement for digging into numbers
You can think outside the box and use simple ways to explain complex functionality through verbal and written communication
You are always learning and evolving customer and user personas
You have a data-driven mindset to help shape an understanding of product utilization
You bring strong attention to detail and an innate pull towards delivering excellence
You can manage multiple deliverables while maintaining consistent output and meeting timelines
You’ve graduated with ba/bs degree
Within 1 month you will
Graduate from boulevard’s platform training program
Learn the product development process and role of product marketing at boulevard
Partner with the sales team to understand the sales process and pain points
Partner with onboarding and customer success to understand the customer process and pain points
Learn the competitive landscape
Within 2 months you will
Contribute to release process deliverables
Complete and deliver your first competitive analysis
Build a plan for how you’ll deliver segment-based product positioning
After 3 months you will
Draft product positioning and messaging, and begin to validate it
Contribute to repeatable processes across the above and more!
Benefits in addition to the wonderful people you’ll get to work with (meet some of them here!) and challenging projects that’ll push you - boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
Take a break whenever you need to with our unlimited vacation day policyFully remote so you can choose where you want to workHealth is a priority so we’ve got you covered with dental, medical, vision, and life insuranceInvesting in the future with a 401(k) optionEquity: get ahead on the ground floor and grow with boulevard.
Not convinced? hear what leo, one of our architects, has to say about life at boulevardRead through what our customers are saying about our productCheck out our latest product release and how we’re continuously working to improve.
Our team values and celebrates our diverse backgroundsBeing open about who we are and what we do allows us to do the best work of our livesWe believe in equal opportunity for all, and you should too.
