StLouis, chicago or remote
Position summary
The paid media specialist is responsible for analyzing paid channel and traffic performance, identifying areas of optimization and growth, and client reportingThis role is vital in supporting paid digital campaign performanceThis position is part of the media team, reporting to the paid media director, and serves a critical role in launching, optimizing and reporting on key platforms including but not limited to google ads, facebook, youtube, and displayA successful candidate will have basic comprehension of applied marketing strategies, strong analytic thinking and enthusiasm to learn.
Who we are
Activate is the group within brado that focuses on delivering results for our clients’ marketing objectivesWe assist brands around the world to discover their audiences, enhance their marketing platforms, and minimize waste.
What separates our activate team from other marketing agencies, is our devotion to data – data of all types, with a particular focus on leveraging digitally-sourced dataData delivers nearly immediate insight into the target’s needs, when they engage, where they engage and how much return our clients can yield from marketing investmentsWe take pride in the fact that we’ve figured out the secret sauce to getting the job done better, because we are able to anticipate our customer’s desired outcomes.
Key areas of responsibility
Evaluate digital performance across different paid channels through continuous analysis
Sets up paid media campaigns, developing keyword lists, creating ad groups, writing ads, setting up targeting and creating audience segments.
Works closely with the data team to ensure all tracking is in place and is working properly
Identify search trends and improvement opportunities for existing campaigns
Assist paid managers with campaign management including campaign budget pacing, bid optimizations, a/b split testing, and monthly reporting
Stay up to date with the latest sem and digital marketing latest trends and best practices
Actively participates in training across multiple platforms
Reviews status and performance of campaigns with paid media manager on a regular basis
Professional competencies
Strong organizational and time management skills
Superior skills with computers, specifically excel and/or other software to leverage statistical analysis
Ability to problem solve and think creatively to overcome obstacles
Able to work within a team environment while handling multiple projects with deadline
Ability to work in a fast-paced environment with strict deadlines
Must be a self-starter that takes personal responsibility for education in relevant digital marketing
Bachelor’s degree; concentration in marketing, statistics, business or advertising preferred
Excellent written, verbal, and editing skills
Additional qualifications
0-2 years of digital campaign creation & management, ideally in an agency setting
Experience with google ads and facebook ads is a plus
If you think this position at brado is right for you:
Visit our website at https://brado.net/careers/ to apply and tell us a little about yourself.
