Job details
Job type full-time
Full job description
Vp, media director
Classification: full-time
Team: executive team
Reporting to: ceo
Estimated start: november 2021
Location: remote - anywhere, us
Work authorization: this role is open to us citizens/permanent residents and non-citizens allowed to work for any us employerWe are unable to sponsor any work authorizations for this role.
What’s the role
We’re looking for a vp, media director with deep experience in using data to ground compelling digital marketing strategy who can lead the campaign planning strategy and process for our namer portfolioYou will collaborate with client leaders to create planning best practices and develop robust media plans for our namer client roster.
As our vp, media director, you will drive future growth of the business by enhancing our planning functionThis will include expanding the scope of activity from predominantly performance-based digital marketing strategies to opening doors to emerging data-rich media environments such as digital ooh and smart tvYou’ll fuse 3rd party data into our work to enable us to prove we drive cmo marketing objectives vsJust cpa.
Tell me about the company
Brainlabs is an experimentation-led agency famed for its world-class company cultureWe seek to create an environment where everyone is excited to come to work and contribute to our two-fold mission:
To change the future of digital advertising
To build the best company to work for
For more info why not take a look at our company handbook and our employer pledge which sets out our aim to be remarkable in diversity and inclusion, team spirit, client work, career progression, and fun.
What this job is:
Strategic and tactical - you will be responsible for creating a scalable campaign planning process and executing the planning strategy for the us portfolioThis will involve enhancing measurement frameworks and attribution approach, creating a planning toolkit, and eventually you’ll manage a team of budding planners across the business so that all clients at brainlabs receive the best planning experience.
Visible - you’ll be working closely with our hive leaders, client contacts, and key stakeholders in the business to monitor cross-sell growth and identify growth opportunities across the us portfolio
Innovative - you will be energized by creating and presenting compelling narratives that embed channel-specific digital strategies in a cohesive overarching plan that delivers above and beyond the client’s expectations
Give me a breakdown of what a vp, brand director does at brainlabs does:
Proposition:
Ownership and oversight of the planning proposition, with a view to cultivate and develop brainlabs planning approach putting data, innovation, and creativity at the forefront with a sound bedrock of measurement and attribution
Ownership and oversight of the planning function reviewing key elements such as roles and responsibilities, budgeting and third party tool usage
Existing clients:
Working with the brainlabs hive teams – particularly exec client sponsors, svp and client partners - to construct and present multi-channel and multi-product marketing plans for clients
Foster meaningful relationships for key clients where planning and campaign led activity is a priority
New business pitches:
Ownership of the planning, narrative and forecast output for all key pitches, spending 40% of time on winning new businessLeading the client partners to construct and present multi-channel and multi-product marketing plans for pitches
Other responsibilities:
Coach and educate the client teams and product specialists on the planning function to ensure ambitious multi-product and multi-channel strategies are understood and executed in the way they were intended.
Collaborate with hive leads to ensure planning best practices are adopted and implemented across the us business
Exec sponsorship of certain client relationships and to assist in growing them and guiding the hive teams on commercial excellence as well as client satisfaction in the exec sponsor role
What talents and experience would suit this role?
Minimum of 5 years of marketing and media planning experience, with the majority of those years spent working with enterprise-level clients and delivering exceptional media plans
Minimum of 3 years of people management experience, with a preference for those who have previously managed a team of 5 or more
Thorough knowledge of all performance marketing channels
Experience of being an effective changemaker, driving business critical initiatives and inspiring teams to be better
Excellent leader - motivational and visionaryHas the ability to work as a team player as well as work on own initiatives
Skilled communicator with ability to adapt method and approach depending on message and audience
Solutions focused, self motivated, good under pressure and able to deal with unforeseen challenges
Has the ability to influence stakeholders positively, in order to achieve results that are in the best interest of brainlabs
Strong time management and organizational skills with the ability to prioritize, explain and delegate tasks to others
Demonstrated alignment to our company values
Thank you for your interest in brainlabs! we look forward to getting to know you!
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identitiesMore specifically, our equal opportunities and diversity monitoring data indicates that we under-represent bipoc ethnic groups, so we actively encourage applications from bipoc candidates.
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When you apply to work at brainlabs, we may use your application data to make employment decisions, but your data will not be distributed or used elsewhere unless you are hired as an employeeAll applications ask for your consent to allow us to process your personal dataHowever, you have the right to withdraw your information at any point by reaching out to careers.us@brainlabsdigital.com.
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