Job details
Job type full-time
Full job description
Posted date: august 16, 2021
Job type: regular full-time
Req #: jr3275_1
Location: charlotte
Job category: commercial
Brambles companies, including chep, help move more goods to more people, in more places than any other organisation on earthOur 330 million pallets, crates and containers are continuously in motion, forming the invisible backbone of the global supply chain and the world’s biggest brands trust us to help them transport their goods more efficiently, sustainably and safelyAs pioneers of the sharing economy, brambles created one of the world’s most sustainable logistics businesses through the share and reuse of its platforms under a model known as ‘pooling’Brambles primarily serves the fast-moving consumer goods (e.gDry food, grocery, and health and personal care), fresh produce, beverage, retail and general manufacturing industriesThe group employs more than 10,000 people and operates in over 60 countries with its largest operations in north america and western europeFor further information, please visit www.brambles.com.
Job description
Purpose
Define the customer retention marketing strategy for chep north america (u.sAnd canada) in conjunction with internal stakeholdersResponsible for the planning and execution of targeted customer retention and buyer enablement marketing programs, operational communications (content, webinars) and customer events, to improve customer experience, drive customer loyalty and retain valued customers.
Location: telecommute/remote based – east coast usa or greater toronto area
Major/key accountabilities
Plan, develop and execute marketing content strategy, specifically focused on customer retention and buyer enablement efforts (including newsletters, customer operational communications (i.eOnboarding tools), email and direct marketing campaigns, upselling tools, case studies/white papers, educational webinars, customer portals, loyalty programs, blog articles, and more).
Lead writing, editing, revising marketing content with internal and external partners, creating content focused on current customer experiences and success.
Maintain, gather and source content ideas through regular engagements with internal departments such as customer operations, customer intelligence, customer insights and sales teams.
Report on campaign success through dashboards, quarterly and monthly.
Identify gaps in current chep content to be leveraged for customer retention marketing and develop/update per go-to-market goals.
Analyze performance of all marketing and non-marketing programs for customers.
Lead customer retention marketing content related to product and program launches.
Create internal customer advocacy program.
Develop return on objective reports for marketing activities.
Manage marketing initiatives to budget.
Support chep.com and mychep content updates related to customer retention.
Regularly work across matrixed organization to deliver results.
Measures
Delivery of key accountabilities – budget, project management
Success of campaigns
Internal customer advocacy program success
Authority/decision making
Content calendar and development
Places to distribute content and proposal of strategic partnerships (if valuable)
Determine type of content needed (case studies, blogs, infographics, etc.) then execute
Key contacts
Internal
Sr manager, integrated marketing
Manager, pallecon marketing and demand gen
Manager, integrated marketing and pr
Bdms, sales directors, account managers, inside sales reps
Sr vp, marketing
Directors, marketing, product & pricing
SrVp, sales
SrVp, retail solutions
Vp, commercial teams
SrManager, customer operations & intelligence
Canadian marketing team
SrManager, demand generation
Lead qualifiers
SrManager, zero waste world, north america
Head of sustainability, north america
Regional social media managers
Global customer experience team
Manager, customer insights
Manager, communications
Other functional group leadership
Brambles corporate communications
External
Marketing agency in north america
Customers
Suppliers
Industry associations
Experience
Undergraduate degree required, ba/bs in public relations, communications or marketing
5-7 years’ experience in content development and marketing, agency experience a plus
Experience with salesforce, adobe creative suite a plus
Skills and knowledge
Superb writing and editing skills
Effective collaborator
Customer-centric mindset
Proven financial/budget management
Strong research and analytics skills
Ability to work cross functionally in a matrixed environment
New business or new market development experience
Outgoing, high energy personality
Ability to interface with executive team
Knowledge of supply chain and/or b2b industrial markets (a plus)
Understanding of customer experience and consumer behavior
Experience creating and utilizing personas
Knowledge of marketing channels and appropriate media types for each
Preferred education
Bachelors – business communications, bachelors – marketing, bachelors – public relations
Preferred level of work experience
5 – 7 years
Chep canada invites applications from all qualified individualsChep is committed to fostering workplace diversity, and, provides accommodations to applicants with disabilities throughout our hiring processIf you require this information in alternate format; require communication supports; an accommodation in applying for a posting and/or if you are selected for an interview, please contact our recruiting department and a recruiter assigned to the posting will work with you to meet your needs.
We are an equal opportunity employer and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potentialThis means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Individuals fraudulently misrepresenting themselves as brambles or chep representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit moneyBrambles and chep never conduct interviews via online chat or request money as a term of employmentIf you have a question as to the legitimacy of an interview or job offer, please contact us at recruitment@brambles.com.
