Job details
Job type full-time number of hires for this role 1
Full job description
Buffalo games is seeking a passionate marketing director to develop the marketing strategy & creative direction across all brands under the buffalo games portfolio.
Company background:
Buffalo games is an award-winning toy company specializing in jigsaw puzzles, board games, and preschool learningWhile our supply chain extends globally, we take great pride in our puzzles manufacturing, which are exceptionally designed & produced in a self-owned and operated facility in buffalo, nyWe partner with the very best retailers, inventors & licensors, making us not just a category leader but among the fastest-growing toy companies in the industry today.
Why buffalo:
If you’re ready to blaze your own path, comfortable with ambiguity, and a driver of results you’ll thrive at buffaloWe love new ideas, practical decision making and breaking with traditionWe don’t publish a vision or mission, we just go! our team is a hand-picked group of industry veterans tired of the slow, old-school way of doing businessJoin the rocketship!
Job purpose:
In this newly created role, your marketing strategies will bring our products to lifeWork with design to deeply understand our portfolio, then build the strategy, prioritize the budget and execute! you’ll make an impact from party games to preschool puzzles to play tents.
You will also play a unique role supporting chuckle & roar, our rapidly growing preschool brandWith an expertise in trend, competition, consumer insights and a love of product, you’ll help influence product design and the strategic direction of the brand.
Be ready to wear many hats and move fast.
Key responsibilities:
Creative - ads, social, websitesDrive content execution of video & photo shoots
Pr & communications - develop strategy & prioritize key moments
Influencers & celebrities - lead strategy, partnering with team on execution
Events - limited in scope today, but scope opportunity
Brand guidelines - voice, tone, design assets, messaging
Retailers - specific activations by account & creating sales materials
Marketing calendar - drive cohesive message across all channels during key windows
Copywriting - delivering brand messaging across creative assets
Competitive analysis & retailer audits
White space opportunities for product development
Drive consumer insights
Recommended knowledge & skills:
Undergraduate degree
7+ years driving brands, marketing
Driver of results
Outstanding creative, artistic, and problem-solving skills
Concise and effective communication skills
Not required, but value added if proficient in photography, video & editing (photoshop, illustrator)
Job type: full-time
Benefits:
401(k) matching
Dental insurance
Health insurance
Paid time off
Schedule:
8 hour shift
Day shift
Monday to friday
Work location:
One location
Work remotely:
Yes
Work location: one location
