Job details
Job type full-time
Full job description
The role
We are hiring a director of product marketingThis role is responsible for the development of the product value proposition for sailthru and liveclicker, and for ensuring alignment of this, and our customers’ and buyers’ needs, across the organization.
You will lead the product marketing and communications strategy for these brands, ensuring customers and our customer-facing teams understand how our product can help them achieve their goals.
With your knowledge of the market and competition, you will be a key stakeholder in the development of the product roadmap and play a key role on both brands’ product leadership teams (plt).
What you’ll do:
Lead the team in developing the ideal customer profiles and personas, to provide strategic guidance for product development, marketing targeting and to drive mid-funnel sales metrics
Develop the overall product positioning & packaging strategy to serve as a key input for sales enablement, website and marketing material updates to increase traffic, mqls, cws
Lead the team in developing the overall product narrative and messaging, and work with them to ensure source material for marketing and enablement teams is maintained to generate compelling collateral and increase mqls, cws
Work with the product and engineering teams to influence the long-term product roadmap
Play a key role in the product leadership team (plt) for both brands, to influence business strategy, ensure cross-functional alignment and be the product marketing voice
Be the product marketing point of contact for senior stakeholders across the business for strategic projects and initiatives
Lead the team in developing the gtm product and communications strategy, ensuring that key business and product objectives are met
About you:
A degree in business, marketing, or technology or relevant field of study
5-8 years product marketing experience in a saas technology company, preferably in an enterprise product/business
Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
Experience in crafting positioning, personas, and packaging products
Experience in leading and developing a team
Are able to operate independently across a set of cross-functional partners
Exposure to performing competitive market analysis
Ability to interpret results to action improvements
Excellent written and verbal communication
Ability to quickly build rapport and maintain interdepartmental relationships
Perks & benefits:
Competitive compensation and benefits package
Life, ad&d, short and long term disability insurance
401(k) with 6% company matching
Open time away
Paid parental leave
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