We are seeking a dynamic and creative b2b health tech marketing manager who loves a challenge and enjoys working in a fast-paced environmentOur ideal candidate is comfortable with cutting edge marketing technology and is inspired by seeing their work come to lifeThis is a remote working opportunity for a self-starter that is resourceful and creative.
Required qualifications
The hdms marketing manager will be responsible for the project management and implementation of tactical b2b marketing initiativesGeneral responsibilities include:
Manages social media content across several social media platforms (e.g., twitter, linkedin).
Collaborates with sales to design and implement lead generation and nurture campaigns.
Executes marketing campaigns using multiple marketing software tools (e.g., marketo, salesforce, zoominfo, etc.)Must be proficient with the latest marketing software and technology.
Analyzes the effectiveness of content to support marketing communication objectives and uses that feedback to inform future projects.
Coordinates all industry events, conferences, and speaking engagements.
Drafts/copy edits marketing collateral, corporate website content, social media content, and digital campaign content.
Manages external vendors and agencies, including scoping projects, providing creative guidance, and ensuring deliverables are met on time and on budget.
Manages vendor and agency budgets, invoicing, and contracts.
Manages multiple projects simultaneously, including prioritizing initiatives, project planning, and always meeting deadlines.
Continuously scans the market to explore innovative/new marketing channels and technologies.
Works in close partnership with strategic marketing director.
- exhibits strong communication skills - written and verbal.
Exhibits strong organizational skills.
Demonstrated success negotiating resources to achieve project goals.
Covid requirements
Covid-19 vaccination requirement
Cvs health requires its colleagues in certain positions to be fully vaccinated against covid-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.
If you are vaccinated, you are required to have received at least one covid-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employmentFor the two covid-19 shot regimen, you will be required to provide proof of your second covid-19 shot within the first 60 days of your employmentFailure to provide timely proof of your covid-19 vaccination status will result in the termination of your employment with cvs health.
If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with cvs healthAs a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinatedIf your request for an accommodation is not approved, then your employment may be terminated.
Preferred qualifications
Minimum 5-7 years b2b marketing experience, preferably within the health tech industry.
Power user of microsoft powerpoint, excel, word, and teams.
Knowledgeable with salesfoce, marketo, wordpress, magic robot, zoominfo, surveymonkey, hootsuite, uberflip and sharepoint.
Ability to tweak existing code as a business user.
Education
The level of education desired for candidates in this position is a bachelor`s degree in business, marketing, communications, or related field.
Business overview
At aetna, a cvs health company, we are joined in a common purpose: helping people on their path to better healthWe are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focusedWorking together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We are committed to maintaining a diverse and inclusive workplaceCvs health is an equal opportunity and affirmative action employerWe do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran statusWe proudly support and encourage people with military experience (active, veterans, reservists and national guard) as well as military spouses to apply for cvs health job opportunities.
