Analytics and behavior change`s campaign targeting architect will be responsible for overseeing and supporting, requirements, configuration, execution, and validation of crm communications under a highly collaborative multi-platform environment with multiple internal business partnersThis position has a high impact on communication programs that drive interventions to a base of over 80m membersYour day to day function will include reviewing and managing several crm platforms that deliver member communications based on business requirements and working with business team to manage overall program delivery of projects and operational files for multiple portfoliosYou will have over-all responsibility for a set of programs and work with and manage team members to deliver solutions based on backend architectures and processesThis activity requires an expert level of knowledge in sql, python, r, json, and complex large database processing sdlc/crm tools.
The duties and responsibilities listed below are intended to provide general guidelines and parameters for the job and are not intended to be a comprehensive, detailed description of the job
This position is expected to:
Advise the development team on targeting, development, qc, and triage of member communicationsThis activity requires a high comfort level with building queries in relational database management system using sas/sql language or campaign relationship management (crm) tools.
Provide technical leadership, guidance, and standards to targeting development teams in support of campaignsMay require you to actively facilitate technical discussions, reconciling differing opinions and driving the decision-making process.
As a subject matter expert work with business analysts, business users, and database developers to explain how cvs health data supports strategic initiatives.
Advise other team members on interactions with business partners to vet data requests and explore options and solving problemsEscalate to senior management when appropriate
Perform reviews of project requests for correct platform placement and design for other development teams to build and execute with your guidance/help (code reviews/technical spec documents)
Take an active role to ensure requirements and designs are clearly defined for communication operational projects
Participate and provide leadership on multiple projects of varied complexity (moderate to complex) simultaneously across several platforms
Document and maintain procedures and queries necessary to prepare data based on targeting requirements and variations in data sources attingDefine ways to identify issue before they occur
Apply problem-solving and analytical skill in conjunction with sql r, python, json language in teradata/hadoop in order to find and identify quality assurance checks on data (from initial delivery to final merged data) in order to ensure data accuracy
Work with other senior team members, business partners, including project managers, print production, client account managers and communications product managers, to assist on the flawless execution on data requests by asking appropriate questions and manipulating data accordingly
Troubleshoot/research data-related issues and recommend corrective actions
Required qualifications
Bachelor’s or master`s degree in computer science or related field of study
7+ years of professional software development experience
5+ years of professional experience with relational databases (teradata/oracle/hadoop) using sql/r/python such as: data manipulation, data conversion, query generation, import and export processes, and report generation
2+ years professional experience with a campaign relationship management (crm) tool such as teradata relationship manager (trm), aprimo relationship manager (arm) or ibm (unica) a plus
Proficient with sql, r, python, json programming skills
Able to interpret instructions, ask analytical questions, validate report/query information, and detect flaws in requests or suggested methodologies
Understanding of all phases of the software development life cycle (sdlc) and process methodologies
Able to identify root causes of problems, and develop and implement solutions, incorporating business needs and consulting management as neededIncludes business considerations in analysis and offers direction to keep projects aligned
Solid mathematical/statistical baseline primarily with fractions, percentages, and proportional relationships
Ability to work on multiple projects/assignments concurrently under aggressive deadlines
Strong problem-solving and analytical skills
Ability to work with team members or independently on multiple projects in a fast pace environment
Ability to provide instructional guidance to team members both technically and within pbm industry
Covid requirements
Covid-19 vaccination requirement
Cvs health requires its colleagues in certain positions to be fully vaccinated against covid-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, pregnancy, or religious belief that prevents them from being vaccinated.
If you are vaccinated, you are required to have received at least one covid-19 shot prior to your first day of employment and to provide proof of your vaccination status within the first 30 days of your employmentFor the two covid-19 shot regimen, you will be required to provide proof of your second covid-19 shot within the first 60 days of your employmentFailure to provide timely proof of your covid-19 vaccination status will result in the termination of your employment with cvs health.
If you are unable to be fully vaccinated due to disability, medical condition, pregnancy, or religious belief, you will be required to apply for a reasonable accommodation within the first 30 days of your employment in order to remain employed with cvs healthAs a part of this process, you will be required to provide information or documentation about the reason you cannot be vaccinatedIf your request for an accommodation is not approved, then your employment may be terminated.
Preferred qualifications
3+ years of professional experience with a campaign relationship management (crm) tool such as teradata relationship manager (cim), aprimo relationship manager (arm) or ibm (unica campaign), sales force marketing cloud
3+ years of database marketing architecture experience.
Education
Bachelor`s, master`s or phd in computer science or related field of study or application development experience.
Business overview
At cvs health, we are joined in a common purpose: helping people on their path to better healthWe are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focusedWorking together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.
We strive to promote and sustain a culture of diversity, inclusion and belonging every dayCvs health is an equal opportunity and affirmative action employerWe do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local lawWe proudly support and encourage people with military experience (active, veterans, reservists and national guard) as well as military spouses to apply for cvs health job opportunities.
