Job details
Job type full-time
Full job description
Technical skills
Formulates and manages aggressive tv/ctv/ott media tactics based on performance analyses and brand metrics to predict and highlight changes resulting from campaign optimizations
Provides creative and media testing roadmaps and recommendations while considering: target audiences, platforms, and market landscape
Proactively works with analytics to measure the impact of tv/ctv/ott on top line site metrics, along with other channels in order to calculate roi for web attribution, strategist to manage drive-to-phone attribution and evaluate call center reporting
Continuously works with agency media partners to strategically identify campaign opportunities
Maintains stewardship of reports, including competitive spend analysis which access media schedules of competitors, interpret data, and develop an acute understanding of each client’s competitive trends and forecasts
Collaborate and coordinate with leadership staff to analyze value and applicability of media resources for client strategies
Monitors historical rate/cpm structures to ensure rate integrity is maintained
Provides post-buy analysis comparing media metrics to plan vsActual performance deliveries
Translates cross-functional performance findings into clear and actionable media insights to boast the overall effectiveness of agency campaigns
Requirements / qualifications
Experience running direct response advertising campaigns for the following channels: national tv, unwired tv, ott/ctv
Strong industry relationships with media vendors, sales reps and managers with key relationship building
Ability to partner with data team to extract actionable insights from media reporting for campaign optimizations / kpi improvements
Prior familiarity in a/b media and creative testing
Applicable experience from a brand or agency side
Relevant know-how utilizing a tv direct response attribution tool
Proficiency in managing large marketing and advertising budgets as well as multiple products and/or verticals simultaneously
Experience with linear short and long form media formats
Excellent communication skills, both oral and written, with strong analytical and problem solving skills
This is a remote position.
