Job details
Job type full-time
Full job description
Job purpose
The director of sales & marketing, education & events is responsible for developing and managing the execution of sales and marketing strategies that support organizational goals and objectivesThe position is primarily responsible for the sales and marketing activity for the organization’s educational offerings, including on-line learning, virtual and in-person events and tradeshows (key kpis include event attendance, course registrations and ultimately program revenue)In partnership with the cpo and other key stakeholders, this role will be responsible for connecting business objectives that efficiently and effectively drive resultsThis includes the development of sales and marketing plans, budget preparation, campaign analysis, and the day-to-day coordination of plan implementation.
A successful candidate for this position is a strategic thinker who brings passion to their role, is comfortable executing on decisions, is excited to come to work every day and offers thoughtful partnership to colleagues.
Essential competencies:
Critical thinking skills (problem solving)
Communication skills (approachability)
Relationship skills (collaboration)
Accountability and execution
*
Essential functions *– must be able to perform with or without a reasonable accommodation
Sales strategy development and implementation:
Partner with cpo and other stakeholders to develop, implement and achieve strategic sales plan, goals and objectives designed to meet member value proposition, revenue goals and strategic initiatives.
Hire, train and coach highly productive and engaged sales staff, motivated to hit and exceed sales goals.
Partner with organizational leaders to create pricing models that align with member value proposition and revenue targets.
Collaborate with departments and teams within the organization to gather member feedback and voice-of-customer to inform product strategy.
Partner with vp of market insights and strategic operations to understand research to identify market, industry and trends in order to better inform sales and marketing product strategy.
Promotes cda educational products and establishes cda as an industry expert in dental education solutions.
Prepare monthly and quarterly sales reports detailing value, sales volume, potential sales, and areas of proposed expansion.
Diagnose the need for sales enablement tools, facilitate vendor selection, implement and manage selected tools.
Plan for, participate in, and support trade shows, trade events and major sales events.
Marketing strategy development and implementation:
In collaboration with the cpo, vp of marketing and other key stakeholders, plan, coordinate and lead implementation of marketing strategies (inclusive of but not limited to on- and off-line advertising, direct marketing, content/editorial, pr and sponsorship/events) to achieve program goals.
Identify kpis for marketing initiatives and develop tracking mechanisms that allow for regular review of program performance.
Demonstrate disciplined and strategic thinking to analyze results and recommend new or adjusted tactical approaches to maximize campaign effectiveness.
Collaborate with appropriate marketing and sales staff to implement and administer campaigns from start to finish across multiple channels.
Create, update, and manage detailed strategy and planning documents to ensure projects are delivered on-time, on-budget and within the scope of work.
Serve as a cda brand steward to ensure all marketing programs and member communications for assigned program areas adhere to brand standards.
Non-essential functions
Perform other duties as assigned.
Required education, licenses & experience
Bachelor`s degree in business, marketing, communications, or related experience
5+ years of experience in a marketing or sales environment, product management, or equivalent combination of education and experience
Ability to identify and translate goals and objectives into strategies, plans and tactics
Demonstrated experience building sales and marketing plans for content as a product with focus on driving consumption
Proficient in microsoft office and google suite
Critical thinking: identifying connections and trends, structuring projects purposefully; committing to long-range organizational objectives.
Problem solving: applying analysis, creativity, resilience and logic to reach optimal outcomes; developing and implementing solutions.
Communication: inspiring others and inciting action to achieve organizational goals and desired outcomes; demonstrating expertise and earning respectGiving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
Collaboration: participating as an active, contributive and supportive member of a team to achieve shared goals; listening, sharing and trusting.
Accountability: sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
Effective execution: translates broad conceptual understanding of the company`s strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
Preferred education, licenses & experience:
Experience in association sales and marketing and/or in an environment that targets members
Experience in sales and marketing of live and virtual events/tradeshows and/or online learning
Experience with project management and collaboration tools (basecamp, sharepoint, jira, etc)
Working conditions:
Constantly sitting
Occasional overnight travel
Comfortable in a matrix organization
Hybrid (partially remote role)
We are cda
Over our 150-year history, the california dental association (cda) has become a leader in oral health throughout california and the countryToday, we continue to support our community of over 27,000 dentists through our family of companies, which include the dentists insurance company (tdic), tdic insurance solutions, rotunda partners and the cda foundationAt cda, we value individual talents, encouraging a diverse, collaborative, and innovative work environment fueled by new ideasAs our organization continues to grow, we invite you to be a part of what’s next.
Cda is an equal opportunity employer and is committed to the principle of equal employment opportunity for all employees and providing a safe work environmentCda does not tolerate discrimination or harassment and all employment decisions are based on job requirements and individual qualifications, without regard to race, color, religion, national origin, age, gender, gender identity or expression, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran or military statusIf you have a disability or special need that requires accommodation, please contact us at humanresources@cda.org.
Cda and its related companies have adopted a mandatory vaccine policy to be physically present in any organization office or attend any organization or job related meeting or event in personUpon hire, candidates will be required to submit proof of vaccination or request an exemption from the policy due to a qualified medical condition or sincerely held religious belief.
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Job type: full-time
Work location: multiple locations
