Job details
Job type full-time
Full job description
We are explorelearning®, a cambium learning® group company.
At explorelearning, we believe all students can have success in math and science — and have fun along the way! we’re an innovative ed tech company, helping students to embrace their inner scientist and/or mathematician through adaptive, game-based instruction, all while increasing deeper learning of foundational stem concepts in a way that is as fun as it is effectiveOur products and services help teachers easily personalize and enliven instruction, while building the skills and confidence students need to succeed in these critical subject areas.
We’re looking for individuals who share our commitment to solutions that truly make a difference in the lives of students.
Digital marketing specialist
Job overview:
The digital marketing specialist will develop digital advertising campaigns and lead generation strategiesResponsibilities will include the day-to-day management of paid search campaigns, audience targeting, and improving the efficiency and effectiveness of online campaigns, along with social media management and monitoringThe digital marketing specialist will be innovative, detail oriented, and have a passion for social media.
Location: usa, remote
Job responsibilities:
Online advertising – lead the development of ppc campaigns and social advertising efforts, with a focus on optimization and lead generation strategies.
Campaign analytics – evaluate effectiveness of online advertising campaigns; collect and disseminate metrics and analytics about online campaign effectiveness, social media engagement, and channel performance.
Social media communications – create, curate, and manage all published social contentExpand and nurture online communities while monitoring social channels.
Best practices development - keep up to date on digital marketing trends and best practices, and provide online advertising expertise to the team as needed.
Job requirements:
Ba/bs in marketing, business, communications or related business field (or equivalent experience)
1+ years of professional experience in communications/digital marketing
1+ years of experience managing adwords/bing campaigns and other online advertising programs
Experience with google analytics and google tag manager
Strong data analysis and reporting skills
Strong project management skills
Familiarity with social management platforms
Self-motivated and detail-oriented with strong problem solving capabilities
Experience working within a collaborative and cross-functional team environment
Preferred qualifications:
Experience working with graphics programs such as photoshop/adobe spark
Experience working with marketo (or similar marketing automation program)
Familiarity with e-marketing tools such as hootsuite//sprout social
Knowledge of k-12 education market
Key skills and attributes:
A dynamic problem-solver focused on quality and responsiveness
Strong communication skills, writing, speaking, listening
Exceptional organizational skills, comfortably able to juggle multiple tasks and deadlines
An eager learner, willing and excited to learn from his/her colleagues and partners
A good understanding of data analytics; using them to inform decisions and adjustments
Why work with us?
In addition to competitive salaries and generous benefits, explorelearning offers an exciting and dynamic working environment in which creativity, teamwork and professional growth are valued and rewardedOur award-winning online programs bring engaging and effective instructional strategies to k-12 classrooms around the worldOver the course of the last 20+ years, we’ve received numerous awards from some of the worlds most respected education organizations, and were recently named one of the best places to work in virginia.
Our office is based in historic downtown charlottesville, virginia, located approximately 100 miles southwest of washington, d.c., and consistently rated one of america’s best places to liveThe area offers a wide variety of business, cultural, historical, educational and sport-related attractions.
To learn more about our organization and the exciting work we do, visit us online.
An equal opportunity employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiencesAll qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.
