Job details
Job type full-time
Full job description
We are lexia learning, a cambium learning® group company.
Lexia learning, a cambium learning® group company, empowers educators through adaptive assessment and personalized instructionFor more than 30 years, the company has been on the leading edge of research and product development as it relates to student reading skillsWith a robust offering that includes solutions for differentiated instruction, personalized learning, and assessment, lexia learning provides educators with the tools to intensify and accelerate literacy skills development for students of all abilities.
Social media manager
Job overview:
Lexia has launched its new brandThe social media manager is the lead on both brand and lead generation social media initiativesThis position reports to the srManager, brand communications of the newly formed brand communications teamAreas of accountability include:
Create and manage communities of lexia followers
Manage ongoing social conversations that are informative, engaging and on brand
Location: usa, remote
Job responsibilities:
Strategy development
Work with strategic communications team to conceive of and implement a social strategy and plan across all platforms and accounts that increase engagement and grow audiences
Build educator, teacher and customer communities
Create a cohesive voice and messaging strategy around the communities we serve
Proactively collaborate with marketing staff on ways to drive traffic for key initiatives and events
Brand development
Engage with audiences as appropriate on social channels to make sure they feel a strong connection to the brand
Partner with customer success and cross functional teams as needed to ensure brand development
Build out partnerships with educational organizations and literacy institutions
Identify, vet and negotiate influencer opportunities as needed
Assist in the development and growth of lexia thought leaders followings
Refine lexia’s voice across all social platforms
Monitor and manage social media crises
Content development
Align with marketing/ launch calendars and build content calendars and strategies for all social platforms including instagram, facebook, twitter, youtube and linkedin
Create platform-specific content that supports lexia’s mission
Creatively use and leverage evergreen content from content library and edtech and literacy community and insert lexia into critical conversations
Work with social media team to:
Create native content; write and edit compelling headlines that drive clickthrough and engagement
Schedule/publish daily content for all social channels
Metrics management
Track and measure performance against kpi’s and report on monthly social campaigns
Analyze and track data and trends for insight into ways to improve referral, engagement sign ups, form- fills and social follower growth
Optimize and refine the social media management process
Develop systems for other teams
Job requirements:
7+ years leading brand social media efforts and social media teams highly preferred
Understanding of social media strategy, goals and measurement
Hands-on experience with social media tools
Demonstrated copywriting and graphic sensibility
Excellent communication skills
To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/
An equal opportunity employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiencesAll qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.
