Job details
Salary $52,104 a year
Full job description
Familylife, brand team
Apply today
Hourly/salaried open positions
For additional information
Contact us at:
Resumes@cru.org
Cru
Human resources
100 lake hart drive, dept2800
Orlando, fl 32832
Pay: $52,104 year/min.
Location: orlando, fl or remote
Cru has a long-standing history of being a pioneer in world christian missionsWe are looking for the most talented individuals with a passion to see the gospel of jesus christ proclaimed to the nationsCome use your god-given talents to help do this!
Our teams at cru headquarters are committed to praying for and with each otherYour faith isn’t just something apart from who you are it’s an integral part of youHere at cru, we want you to use your gifts to further the kingdom each day.
The kind of work you’ll be doing:
The brand marketing manager builds that awareness by developing and executing marketing strategies to meet family needs and maximize constituent acquisitionThis role will collaborate across internal teams, craft promotional messaging/creative, and work to publish or distribute them to new audiencesThis role will specifically create awareness of familylife resource categories, new resource offerings, and weekend to remember getaways.
Lead the implementation of marketing plans to acquire new constituents by creating awareness of familylife’s resource categories (events, online courses, podcast network), new priority resource offerings, and weekend to remember getaways.
Establish positioning, identify target audiences, and develop campaigns for approved brand marketing initiatives
Work with creative vendors to develop creative and messaging libraries needed for plan implementation
Analyze customer insights, constituent trends, market analysis, marketing romi, and industry marketing/media best practices to optimize plans and creative libraries
Serve as brand team radio media buyer, acting as a liaison with ambassador advertising to place and optimize radio ad buys for weekend to remember (as needed)
Partner with marketing automation, social and web teams to design and create conversion and cultivation tactics
Work with brand marketing specialist to implement brand marketing tactics within familylife channels
Manage marketing plan budgets and optimize to maximize romi
Education and/or experience:
Bs/ba in business administration, marketing, advertising, communications or related discipline plus years of experience in marketing, digital marketing, social media or related field.
Microsoft office, adobe creative cloud, keynote, and leading industry seo/sem and website platform experience preferred.
Media planning/buying experience required.
Benefits:
We offer a comprehensive benefits package.
Apply Now:
Apply online at jobs.cru.org.
