Job details
Job type full-time
Full job description
Do you love to........???
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Work from home!
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Get stuff done, fast.
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Consistently grow into your potential personally and professionally.
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Be part of a tight knit high-performing team of like-minded people.
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Have a massive impact on a fast-growing company and dozens of other businesses.
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Be the same person at work that you are at home (no fake small talk here!)
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Be given massive responsibility but also massive freedom.
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Be appreciated for constantly going above and beyond and being a rockstar.
If you’re yelling at your computer screen...
“that’s me!” — keep reading…
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Role*
The canopy media buyer & strategist is responsible for creating a comprehensive media buying strategy, building digital media campaigns, identifying highly targeted audiences, and driving a consistent flow of qualified b2b client leads to canopy through facebook, google, linkedin, tiktok, etc!We need experts in building audiences, & coordinating with copywriting & graphic design to provide the right advertising strategy & content for those audiencesThis person is detail oriented, closely monitors performance metrics, and is responsible for working closely with the marketing team to transform visionary ideas into profitable campaignsThe ideal candidate has a proven track record of positive return on investment from the campaigns.
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Responsibilities*
Creation & execution of successful advertising campaigns.
Analyze, review, and report on the effectiveness of campaigns throughout the entire customer journey (beyond the click)
Detailed tracking of all ad campaigns.
Provide insights/recommendations via detailed reporting.
Identifying and targeting highly qualified audiences
Identifying new campaign opportunities.
Total ownership of paid media lead in-flow.
Coordinate with the marketing department copywriter and designer, as well as utilize existing assets, for the creation of ad assets.
Coordinate and deploy facebook ads, google ads.
Work with marketing department and test new paid media channels (podcast sponsorship, snapchat ads, tiktok ads, chatbots, sms)
Track lead journey beginning to end and create reports for executives.
Report and track ad campaign expenditures, successes and failures.
Optimize paid media efforts to turn ads profitable.
Scale paid media ads on all platforms.
Continuously test [copy/bids/targets/placements, etc.] to maximize efficiency and growth
Stay up-to-date with developments and emerging social media trends to draw the audience`s attention
Develop procedures, policies, guidelines and standards to ensure consistent ad creation & management
Results
Increased qualified lead volume for each sales initiative / funnel.
Decrease in cpc / cpa’s
Expanded company exposure on social media outlets
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Requirements*
Experience in building lead generating ads targeting b2b audiences
Certified in facebook, google, linkedin, youtube, tiktok, and other social media advertising platforms.
Preferred experience working in a digital advertising agency w/ focus on b2b targeting
Experience working with amazon seller community and industry a plus
Ability to craft sales funnels and understand customer journey.
Roi minded with a proven track record positive roas (3x+)
Proven ability to clearly report on and communicate ad campaign data.
Possess up-to-date expertise of all platforms utilized and implements best practices (seeks creative ways to glean this information).
Demonstrable ability to take ownership & thrive within the role
Skilled project manager
Ability to work under pressing deadlines
Problem solver who thinks strategically, reviews and changes processes after analyzing and can solve problems on your own first before involving others as needed.
Creatively minded but analytically driven
Is efficient
Is a competent self starter
Able to consistently maintain a positive can-do attitude that reflects company values
This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.
➡️who we are:
We are canopy management, an amazon advertising agency dedicated to helping top amazon sellers reach their maximum audience and grow to their full potentialSince april 2018 we have formed over 70 long term partnerships with nationally recognized brands like animal planet, sharper image, & fao schwartzOur company has grown so much and we are looking to add many more to our highly motivated tribe!
So fasten your seatbelt and be prepared to move fast!
At canopy we believe that the traditional 9-to-5 job is so last century and should be obsolete like vhs tapes, #bekindrewindThe world is different now and flexibility, culture, growth, and freedom are the new #netflixAt canopy you are not accepting a “job”Jobs are lame and boringYou’re accepting something so much moreYou`re joining us in our mission to set a new standard of excellence and delivery in the amazon ppc industryEvery single thing you do on our team brings us closer to that goalWe believe work needs to be fun, challenging and something that makes you so excited that you jump out of bed each morningWe believe in work-life integration.
➡️our culture:
Culture in the workplace is not about the free snacks, nap rooms, and happy hoursNone of that matters if the core of the company`s culture does not inspire greatnessCulture is about how we show up every day, how we behave and treat one another in and outside of workIt’s about our shared values and how we communicate those values to each other and our partnersWe encourage regular two-way feedback, collaboration, transparency across departments and with our partners.
Strong culture inside the business equates to strong culture outside the business (with our partners) which is one of the reasons why we have grown so quickly.
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Canopy industries llc provides equal employment opportunities (eeo) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics._
Job type: full-time
Work location: multiple locations
