Job details
Job type full-time number of hires for this role 1
Qualifications
Seo: 4 years (preferred)
Full job description
Canvasprints.com seeks a chief marketing officer (cmo) who will lead canvasprints’ marketing and branding strategy for the overall organization, its content, and its products (e.g., canvasprints.com, wholesale products and canvasprints ios and google play apps) with an emphasis on growing national awareness of our products.
The cmo will be thrilled by the challenge of making canvasprints.com a household nameSpecifically, the position will oversee canvasprints’ overall branding and messaging across all of its external communications; grow engagement and reach on social media; envision and broker high-visibility partnerships for our content--especially our product placements; and lead both content strategies, paid marketing such as google ads, facebook ads, pinterest and many others.
The cmo will also work closely with the product teams to implement new products, take on new product initiatives working directly with the head of product as well as production teams to assure all facets of marketing messaging is applied throughout the customer journey.
Reporting directly to ceo, the cmo leads the organization’s marketing and communications department and leads a growing team of content writers, ecommerce manager and others.
Responsibilities:
Key opportunities for the incoming chief marketing officer are as follows:
Utilize, paid, and social media, as well as partnerships, existing and new distribution platforms and other tactics to significantly expand the visibility of canvasprints.com beyond our current audiences.
Advance the brand voice inside and outside the organization; evolve the messaging and positioning of canavsprints.com in a way that is strategic given the ever-changing home-décor and print on demand landscape.
Increase conversion rates and just not traffic across all channels.
Manage paid, organic, content creation, and creative channels.
Drive overall high-level marketing strategy for canvasprints wall-décor and ancillary products, such as canvas prints, metal prints, acrylic prints, photo pillows, photo blankets, posters and much more.
Build engagement with content and reach new, diverse audiences.
Lead with a strong data and analysis orientation to drive development decisions and achieve strategic objectives, positioning canvasprints.com for growth.
Lead the entirety of the marketing team with integrity and credibility to build and nurture high-performing, diverse teams that represent the cultures, languages, religions, politics, etcOf the people we serve, where everyone feels empowered, included, and cared for.
Qualifications and additional background requirements:
7+ years of experience as a senior leader (preferably as the cmo) at a national ecommerce company in a marketing and branding role.
3+ years of in-depth pay per click experience.
4+ years of seo experience.
7+ years of team management and team building experience.
Inspiring and experienced leader, team-builder, and people manager; able to serve as a mentor and role model of excellence for staff, and to ensure a culture of inclusion, innovation, collaboration, and accountability
Superior communication skills (written, verbal, and presentation); ability to communicate complex concepts to individuals at all levels in the organization
Strong analytical skills and technical acumen
Passionate about canvasprints’ products and mission.
Bonus points if you have worked in a leadership role at a canvas prints or wall décor manufacturing company.
Job type: full-time
Benefits:
Dental insurance
Health insurance
Paid time off
Vision insurance
Schedule:
Monday to friday
Experience:
Seo: 4 years (preferred)
Work location:
One location
Work remotely:
Yes
Work location: one location
