Job details
Job type full-time
Full job description
Caravan health is searching for individuals who have the drive to help make health care sustainable for underserved populations through cutting edge outcomes, technology, and patient-centric focusWe thrive on doing great work in a fast-paced, employee-focused company cultureEvery employee is empowered to do whatever it takes to help health care providers use data to deliver the right care to the right patient at the right time.
Caravan health offers highly competitive salary and benefits packages and an outstanding opportunity to work for a fast-growing healthcare technology consulting organization, with an incredible group of people.
We offer the following comprehensive benefits package designed for the needs of our team-members:
Flexible work schedules and ability to work remotely available for many roles
Flex friday’s - compressed workweek schedules
Education assistance program
Robust time off plan: pto plus separate sick time, floating holidays, and company closes for a week! – christmas day thru new year’s day
8 paid holidays
Disability insurance: short term and long term at no cost to youUp to 12 weeks income replacement at 100% (including childbirth, disability)
Employee only health, dental and vision insurance premiums covered at 100%
401(k) – caravan matches 50% up to 6% of employee contributions100% vested after 6 months
Monthly cell phone reimbursement
Casual dress in the workplace
Employee resource groups focused on development and inclusion
Company volunteer programs
Training and development opportunities
And more!
Caravan health is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplaceWe prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeshipCaravan health makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Job title:
Digital marketing analyst
Department:
Sales & marketing
Reports to:
Marketing manager
Flsa status:
Exempt
Position summary: the digital marketing analyst is responsible for the successful implementation and management of the wholesale digital efforts driving brand awareness and b2b lead generation focused initiativesThis is a results driven opportunity to drive sales through various digital marketing initiatives.
Essential duties and responsibilities: to perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assignedReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Prepare standard daily / weekly / monthly / quarterly digital reports
Support and manage lead generation email marketing campaigns, weekly newsletter and client communications
Collect and analyze performance data to contribute to reporting and roi analyses
Take full ownership of analytics setup and integration with other platforms
Interpret all digital channel data to develop action insights to guide marketing efforts across channels
Own end-to-end set-up and tracking for social listening and analysis, including monitoring all social media activity across brand channels.
Support a monthly social media editorial calendar, leveraging content, media coverage, and promotions.
Expertise with pardot, salesforce, google adwords, google analytics, linkedin advertising and additional digital management/reporting and website management tools.
Have familiarity with value-based payment health care, accountable care organizations, population health, and health care regulations.
Experience with html and css
Implement a system of performance tracking across all digital initiatives and acquisition efforts
Analyze consumer behavior data and build consumer segments to help inform marketing strategies and gaps
Apply critical thinking and launch creative solutions to drive traffic and conversion
Use data and insights to both evaluate tactics and campaigns and contribute to strategy development, including messaging and content strategy, channel planning, and paid approach
Extrapolate google analytics & ads data into google data studio
Create custom dashboards, charts and pivot tables on demand.
Review and ensure accurate implementation of google tag manager (gtm), linkedin & other social media pixels following industry standards.
Develop and maintain a working knowledge of digital marketing environment and best practices.
Identify potential threats and provide input on course of action.
Deliver a multi-pronged marketing approach (social media, email, seo keywords, paid search, etc...)
Create compelling and cohesive content
Use a/b testing to give our lead generation the best roi
Increase incoming lead and web traffic
Provide regular reports on search and social trends to the editorial teams
Provide seo recommendations and support for editorial content or product changes
Monitor and analyze seo performance using platforms such as but not limited to brightedge, search console, google analytics, screaming frog, and other applicable toolsThis analysis can include the following:
Conduct keyword research
Provide on-page optimization recommendations
Conduct linking and technical website audits
Reporting on keyword performance
Qualifications:
Bachelor’s degree in business, marketing, or related field; or equivalent combination of education and experience
3+ years’ experience in online advertising/marketing
Thorough working knowledge of direct response online advertising
Excellent analysis skills, ability to research and analyze various different types and large amounts of data
Effective oral and written communication skills
Experience with html and css
Expertise in pardot, salesforce, google adwords, google analytics, and linkedin advertising
Able to work under pressure of multiple projects and deadline
Ability to effectively prioritize workload and manage changes in direction ability to interpret and apply required policies and procedures
Highly detail-oriented, organized, and patient
Team player preferred skills knowledge of health care industries
Familiarity with or willing to learn industry pertaining to value-based payment health care, accountable care organizations, population health, and health care regulations
Competencies: to perform the job successfully, an individual should demonstrate the following.
Communications - exhibits good listening and comprehensionExpresses ideas and thoughts in written formExpresses ideas and thoughts verballyKeeps others adequately informedSelects and uses appropriate communication methods.
Customer service - displays courtesy and sensitivityManages difficult or emotional customer situationsMeets commitmentsResponds promptly to customer needsSolicits customer feedback to improve service.
Dependability - commits to doing the best job possibleFollows instructionKeeps commitmentsMeets attendance and punctuality guidelinesResponds to requests for service and assistanceTakes responsibility for own actions.
Planning & organization - integrates changes smoothlyPlans for additional resourcesPrioritizes and plans work activitiesSets goals and objectivesUses time efficientlyWorks in an organized manner.
Quality - fosters quality focus in othersImproves processesMeasures key outcomesSets clear quality requirementsSolicits and applies customer feedback.
Use of technology - adapts to new technologiesDemonstrates required skillsKeeps technical skills up to dateTroubleshoots technological problemsUses technology to increase productivity.
Qualifications: to perform this job successfully, an individual must be able to perform each essential duty satisfactorilyThe requirements listed below are representative of the knowledge, skill, and/or ability requiredReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Language ability:
Read, analyze and interpret business, professional, technical or governmental documentsWrite reports, business correspondence and procedure manualsEffectively present information and respond to questions from managers, customers and the public.
Mathematical ability:
Add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimalsCompute rate, ratio and percent, and draw and interpret bar graphs.
Reasoning ability:
Apply common sense understanding to carry out instructions furnished in written, oral, or diagram formDeal with problems involving several concrete variables in standardized situations.
Computer skills:
Proficient in microsoft office suite.
Computer literacy across various software tools/platforms.
Certificates and licenses:
None required.
Supervisory responsibilities: this position has no supervisory responsibilities.
Work environment: the work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this jobReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Physical demands: the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this jobReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hearThe employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and taste or smellThe employee must occasionally lift and/or move up to 10 poundsSpecific vision abilities required by this job include close vision and ability to adjust focus.
Experience
Required
3 year(s): ��� bachelor���s degree in business, marketing, or related field; or equivalent combination of education and experience��� 3+ years��� experience in online advertising/marketing��� experience with html and css��� expertise in pardot, salesforce, google adwords, google analytics, and linkedin advertising
Education
Required
Bachelors or better in business administration
Bachelors or better in marketing
Bachelors or better
Preferred
Combination edu and exp or better
