Job details
Job type full-time
Full job description
Content marketing specialist
About caresfield:
Founded in 1990, this family-owned business has grown from one to 65 and countingWe are proud to serve the healthcare industry by offering high-quality healthcare consumables to hospitals and other healthcare facilities across the united statesWith our patient id solutions and disposable tourniquets, we strive every day to enhance communication and improve the safety of healthcare employees and patients.
Location: hybrid: part-time in office at our lakeville, mn facility/part-time work from home
Reports to: srMarketing manager
Summary:
The content marketing specialist will play a key role in developing and implementing caresfield`s content strategyThis includes consistently generating a wide variety of original, compelling, high-quality content for a variety of online platforms, social channels, sales tools, client communication, and other media, and ultimately increasing our organic and referral trafficThis role requires strong collaboration and the ability to deliver results through cross-functional alignment (including marketing, product management, sales, customer service, operations, and external stakeholders) and communication.
All team members need to embody our 5 core values: work with a purpose, act accountably, perform positively, commit to caring, inspired by integrity.
Essential functions:
Key contributor for company content strategy that will leverage and build upon existing initiatives to meet aggressive online and sales goals.
Create original content, with a focus on the development of thought leadership content to be used in other channels.
Optimizes content for search engines and lead generation.
Builds and manages the company’s social media profiles and presence, including facebook, twitter, linkedin, youtube and expansion into new social platforms.
Blogs on an ongoing basis in support of projects and to attract site visitors through search, social and email.
Translates data-centric customer and product insights into narratives, content journeys, creative ideas, and roadmaps for the human resources audience.
Collaborate with various departments and teams to plan, create, and publish a mix of value-driven content.
Keeps up to date with the latest industry trends and customer challenges in order to build more effective content, and searches/curates industry-related external content, highlighting interesting content produced by third parties.
Ensure all external content meets the required quality and brand standards
Performs other duties as required by the organization
A day in the life: a day in the life for this role will include setting up appointments to interview various internal and external subject matter experts for various articles, social and video content we will want to produceThis will include a fair amount of research into the buyer personas we market and sell to by reading various trade journals and gpo publications, as well as research for new potential third party guest bloggers and carestalk (our monthly webinar series) speakersAlso, someone in this role will spend some time each day on social media platforms researching new thought leaders/customers to follow and anticipating what relevant terms are trending in our industryWhen not researching sources for new content, the content marketing specialist will be writing, editing, and revising existing content for new campaigns and improved seo and user experiences.
Required competencies:
Strong copy editing, copywriting, and oral communication skills.
A strong love for writing and continued curiosity about learning new subjects and/or areas, new
Industry or new area of the same industry.
Healthcare industry experience is highly preferred.
Demonstrated ability to take inputs from a variety of internal and external sources and work
Collaboratively with various stakeholders to create new content.
In-depth understanding of seo best practices and working experience writing content that increases
Qualified organic traffic and ranking.
In-depth understanding of the buyer journey, especially as it pertains to healthcare analysis and
Purchasing.
A creative mindset for attracting and engaging healthcare buyer audiences is necessary.
The successful candidate will also possess a strong technical aptitude and entrepreneurial savvy for
Understanding how to see opportunities within data segments for new communication to speed up
Sales cycle via communication approaches.
Supervisory responsibilities: n/a
Work environment: for your in-office days, you would be working in a cubicle environment which can be noisy at times.
Physical demands: long periods of computer work
Position type & schedule: full time – monday- friday business hours tbd by supervisor
Travel: minimal to none
Required education and experience:
At least five years` experience producing content for the web specifically, as well as channel-specific knowledge (blog, social, email, etc.).
Solid organizational skills, including attention to detail and ability to manage deadlines.
Ability to establish and nurture relationships with subject matter experts, in the healthcare industry.
Ability to identify the relevant subject matter of interest for a particular audience.
Familiarity/experience with marketing tools and content management platforms (ms and adobe apps, wordpress, hubspot, etc.)
Bachelor’s or master’s in marketing, communications, journalism, or related discipline
Other duties: this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are requiredDuties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
Caresfield is proud to offer the following benefits to all full-time employees:
Health insurance
Dental insurance
Vision insurance
401(k) with company match
Long term disability
Short term disability
Life insurance
Paid time off
Volunteer paid time off
Paid holidays
Casual fridays
Eap
Access to discount programs for travel, pet care, college, etc.
More about our core values:
1) we work with a purpose
Plan carefully
Be under control
Perform with intention
Have the eagle’s view
2) we act accountably
See it,
Own it,
Solve it,
Do it.
3) we perform positively
Emphasize what is good;
Be practical not cynical: “cynicism is not wisdom”,
Always committed to change and progression
4) we are committed to caring
Be generous,
Be understanding,
Be kind.
5) we are inspired by integrity
Be loyal;
Own your mistakes;
Honesty and truthfulness are foundational to us.
Caresfield is an equal opportunity employerCaresfield will not discriminate against any applicant for employment on the basis of race, color, age, religion, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, national origin, disability, or veteran status, status as an individual with a disability, or other applicable legally protected characteristics.
Caresfield is a drug-free workplace
