Job details
Job type full-time
Full job description
Do you have a real passion for developing new and innovative ways to communicate solutions to big digital enterprise problems and craft stories to engage clients? are you a seasoned technology-minded product marketer looking for an opportunity in the exciting digital experience monitoring or observability market? if you answered yes to any of the above, then join catchpoint`s product marketing team to help us on our mission to help the internet deliver on its potential for everyone.
Description:
As a product marketing director for digital employee experience (dex) you will focus on developing catchpoint narrative, positioning and use cases for catchpoint’s unique dex solutionTechnical acumen, strong understanding of the needs of target personas, attention to detail and an eye for quality, along with the ability to translate technical capabilities into business benefits is crucial.
In this role you will lead, influence, and partner closely with product management, demand generation, content marketing, sales, and customer marketing to grow catchpoint’s dex businessWith your experience in effectively positioning products, you will optimize our messaging in the market for successYou will be the authority on our target personas, how they buy and their buying criteria and will transfer that knowledge to others in marketing and sales.
Responsibilities:
Messaging strategy: you will define go-to-market messaging to differentiate our platform and directly contribute to catchpoint`s successDrive product positioning and strategy, manage product launches, maintain buyer personas, and gather customer insights.
Sales enablement: communicate the value proposition of the catchpoint platform to the sales teamEnsure sales has the necessary information and collateral to drive growth by developing sales tools and content including product briefs, faqs, sales presentations, and datasheets.
Product launch: you will plan the launch of new products and releases, managing the cross-functional implementation of the plan.
Market intelligence: conduct competitive and market research to optimize our product fit and competitiveness in the market.
Content creation: tell our story through the development of creative assets and marketing collateral including videos, blogs, ebooks, and webinars.
Company spokesperson: you will represent catchpoint at industry events and tradeshows.
You are:
Strategic, innovative and creative product marketing professionalA strong desire to contribute ideas and strategies to further product and marketing demand.
Comfortable with both strategic messaging and hands-on tactical content creation.
Analytical skills to extract insights information on customer needs and experiences from data, surveys, and interviews.
Excellent collaborative and communication skills, to compellingly and effectively influence and educate others across multiple mediums.
Track record of success handling content-driven products in b2b organizations.
Ability to develop and execute a solid product marketing plan.
Previous product marketing experience for a b2b software solution.
Overview:
Catchpoint is revolutionizing end-user experience monitoring to help companies deliver amazing digital experiencesOur platform provides complete visibility into your users’ experiences from anywhere – and real-time intelligence into your applications and services to detect and fix issues fasterWe are proud to partner with digital innovators like google, l`oréal, verizon, oracle, linkedin, honeywell, priceline, and qualtrics, who trust catchpoint to improve their brand experience and drive their business success.
Catchpoint is an equal opportunity employer that strongly prohibits discrimination and harassment of any kindWe celebrate diversity and are committed to creating an inclusive and engaging environment for all employeesWe welcome applications from all candidates and look forward to receiving yours!
