Job details
Job type full-time
Full job description
Career area:
Marketing / sales / product support
Job description:
Job purpose:
The content marketing associate will support our brand content marketing team across: social media content and metrics, the creation of brand marketing materials, editorial calendar organization, web content and home page governance among other key work to deliver a positive cat customer experience.
Job duties:
Coordinates brand social media presence across channels, partnering with internal partners and brand team members to drive increased customer interest, consideration and loyalty.
Ideates, creates and owns content stories across social platforms collaborating with corporate affairs and hr brand teams as well as enterprise business partners; manages creative resources and budgets as needed.
Owns organic social media strategy as well as word of mouth strategy.
Manages social media calendar across platforms and schedules posts.
Curates social media content from across the enterprise (regularly monitoring industry social media accounts and other content sources) as well as user-generated content.
Pulls, tracks and analyzes social metrics monthly across channels to help team measure platform performance and gain insights on our target audience; monitors trends in performance and advises on potential optimizations across channels with oversight.
Coordinates brand responses to social media comments and questions (partnering with social customer care team), and actively monitors fan posts for opportunities to share and respond with brand love.
Ensures all content is on message and on-brand.
Serves as managing editor for our content team, leading weekly editorial meetings and ensuring the right content mix and on-schedule deliveries.
Owns creation of brand email newsletter monthly, sourcing content (copy + graphics) from extended brand team and working with external agency partners.
Drafts articles and content for cat.com to support content marketing and writing needs; edits content as required.
Brainstorms with cat merchandise team on how to best promote products across digital channels.
Owns content schedule for home page of cat.com.
Assist with trade press with cat.com press releases.
Basic qualifications:
2+ years social media and/or content marketing experience
Position requires a four year degree from an accredited college or university.
Top candidates will also have:
Capable content creator with demonstrated social media experience.
Deep understanding of content development and social media best practices across facebook, instagram, youtube, linkedin & twitter.
Ability to create content across a wide range of digital properties and varying target audiences.
Editorial mindset that seeks to understand what audiences consume and how to create it, optimizing the path to conversion
Experience with content publishing and social media listening and analytics tools
Project management experience, being able to own projects from conception to completion with keen attention to detail and organization.
Demonstrates understanding of our brand team’s due goals of both growing and protecting the cat brand.
Collaborative mindset to best work with a varied group of stakeholders internally and externally.
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This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as h, l, tn, f, j, e, oAs a global company, caterpillar offers many job opportunities outside of the u.sWhich can be found through our employment website at www.caterpillar.com/careers
Eeo/aa employerAll qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
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