Job details
Job type full-time
Full job description
We have your next position available! our client is looking for a talented marketing manager for a direct hire/ full-time opportunity that can be fully remoteWe are only considering candidates in the north east at this timePrevious experience working in the healthcare industry is required.
Marketing manager responsibilities:
Develop tactics based on marketing plan to drive awareness and drive qualified leads
Collaborate with the content and design teams to create and execute marketing automation campaigns
Design and deploy successful marketing campaigns and own their implementation from ideation to execution
Conduct research, customer data and analytics into various marketing tactics
Track and analyze campaign performance and regularly perform tests to improve kpis (such as deliverability, opt-outs, click through rates, and conversion rates)
Daily management and upkeep of the marketing automation platform at the operations level, including database management, segmentation, list maintenance, data cleansing, web form capture, integration with crm, exporting lists from discovery data, etc.
Marketing manager requirements:
Bachelor’s degree required
5+ years healthcare industry experience is required to be considered
At least 5+ years working in a b2b digital marketing environment
Experience with eloqua or other marketing automation tool
Previous experience with adobe experience manager
Comfort working with designers to build high-performing landing pages to support marketing automation campaigns
In-depth understanding of marketing automation/crm integration best practices and lead database management
Jobid: 322354lm
