Job details
Job type full-time
Full job description
At cepheid, we are passionate about improving health care through fast, accurate diagnostic testingOur mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challengesOur associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settingsAs a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.
Cepheid is proud to work alongside a community of six fellow danaher diagnostics companiesTogether, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.
Learn about the danaher business system which makes everything possible.
Position summary:
Marketing director, non-health care alt sites will be responsible for developing and leading the strategy in high growth markets (africa, south east asia, latin america, china, russia/cis)A successful candidate will be curious to learn and explore market segments opportunities to build a marketing strategy and support business growthThe successful candidate is a strong communicator who collaborates across regions and functionsThe candidate can prioritize opportunities using a robust data-driven approach and is passionate about sharing the vision and aligning global and regional marketing effortsThe candidate will constantly act as a unifying voice between regional and global organizationsThe candidate will serve as the market, and customer advocate focused on building and capturing new market opportunities and meeting customers` needs.
Essential job responsibilities:
Define, deliver, and execute upon strategic marketing plan
Drive the upstream (3-5 year) commercial, product, and go-to-market strategy to ensure growth in the focus commercial segments, building upon cepheid`s class-leading infectious disease franchise.
Support strategic planning activities and explore long-term growth opportunities for cepheid.
Monitor and analyze market data to identify global market trends and opportunities and translate those needs into deliverables for internal stakeholder communication.
Track and manage departmental budgets
Learn, utilize, and lead through danaher business system (dbs) principles.
Build alignment between regional segment marketing (rsm) and global product management (gpm) teams
Build and implement operating mechanisms to foster alignment between global and regional marketing organizations monthly.
Partner with rsm to deepen understanding of local markets and ensure broader alignment and cohesion of strategic planningBuild loopback mechanisms to communicate regional needs and business opportunities to the global organization.
Partner with global product marketing to facilitate upfront npd efforts and consult throughout product development processes to ensure product and segment alignment.
Partner with medsci, rd, gpm, sales, and operations team to ensure a successful launch of new products
Develop positioning and messaging for cepheid and its products for key non-health care altSite segments
Map customer journeys for alt site sub-segments and collaborate with internal agency teams on building and executing global marketing campaigns to drive revenue growth.
Engage with customers to build and tests specific core messaging, positioning, and value propositions for each target segment.
Provide inputs into marketing comms` marketing materials development based on core messaging for the segment
Engagement in market development activities to drive awareness and revenue growth
Identify new market opportunities/validate market potential in both clinical and non-clinical alt sites segments.
Build and maintain kol network to support alt sites market development activities
Support and facilitate educational and awareness efforts through seminars, conferences, user meetings, and direct collaborations between kols and regional institutions
Communicate and coordinate market development investments needed globally (e.g., clinical studies, joint ventures, strategic alliances, etc.)
Collaborate with rsm and gpm teams during voc to build a comprehensive customer experience definition for the target segments, socialize the findings and drive an action plan to execute
Training responsibilities/requirements:
Complete all assigned and required training satisfactorily and on time
For people managers, ensure your associates attend and complete all required training satisfactorily and on time.
Minimum requirements: education or experience (in years):
Bachelor`s degree (business or life sciences) with +7 years of experience in sales, marketing, or strategy in the medical or diagnostic industries; mba preferred
Knowledge and experience working in developing markets
Demonstrated experience in translating clinical value into marketing messages across different segments
Experience working directly with thought leaders in relevant areas
Knowledge and skills:
Demonstrates knowledge of dx products, their applications, and competitors with the focus on poc space
Communicates effectively and has excellent presentation skills
Strong team player/collaborator inside matrix organization, respectful of other`s opinions and views, good listener
Customer-first attitude and passion about solving customers’ problems; relentlessly open to listen to customers and understand their gains, pains and delighters
Is not afraid of ambiguous situations but thrives in them; ready to challenge the status quo and to engage in constructive conflict
Is a creative problem solver, driven to succeed, and relentless in finding the best solution or way.
Physical requirements/abilities:
The role requires frequent travel of up to 30% and includes international travel
Must be able to sit for several hours during business travel.
Work may involve repetitive arm/wrist motions.
Cepheid, a danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our livesWhether it’s a health care program or paid time off, our programs contribute to life beyond the jobCheck out our benefits at danaherbenefitsinfo.com .
When you join us, you’ll also be joining danaher’s global organization, where 69,000 people wake up every day determined to help our customers winAs an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful danaher business system tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heardWe believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
If you’ve ever wondered what’s within you, there’s no better time to find out.
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When you join us, you’ll also be joining danaher’s global organization, where 69,000 people wake up every day determined to help our customers winAs an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful danaher business system tools and the stability of a tested organization.
