Job details
Job type full-time
Full job description
At cepheid, we are passionate about improving health care through fast, accurate diagnostic testingOur mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challengesOur associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settingsAs a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.
Cepheid is proud to work alongside a community of six fellow danaher diagnostics companiesTogether, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.
Learn about the danaher business system which makes everything possible.
Through strong understanding of needs and expectations of the customer, the (sr) manager, global marketing, for the hospital segment will work cross functions to build a global/developed markets customer-centric segment strategy that aligns with organizational objectives to meet/exceed business goals.
Essential job responsibilities:
Define, deliver, and execute upon strategic marketing plan:
Drive the upstream (3-5 year) commercial, product, and service strategy to ensure growth in the hospital commercial segments, building upon cepheid’s class leading infectious disease and oncology franchise.
Support strategic planning activities and explore long term growth opportunities for cepheid.
Monitor and analyze market data to identify global market trends and opportunities.
Translate customer needs into opportunities, deliverables and effective internal and external communication.
Lead cross functional team in opportunity definition with clear objectives and effective operational plan for successful and timely execution.
Learn, utilize and lead through danaher business system (dbs) principles.
Build alignment between regional segment marketing (rsm) and global product management (gpm) teams:
Partner with rsm to deepen understanding of local markets and ensure broader alignment and cohesion of strategic planning.
Partner with global product marketing to facilitate up front new product development (npd) efforts and consult throughout product development processes to ensure product and segment alignment.
Partner with medsci, r&d, gpm, sales and operations team to ensure successful launch of new products.
Cepheid, a danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our livesWhether it’s a health care program or paid time off, our programs contribute to life beyond the jobCheck out our benefits at danaherbenefitsinfo.com .
When you join us, you’ll also be joining danaher’s global organization, where 69,000 people wake up every day determined to help our customers winAs an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful danaher business system tools and the stability of a tested organization.
Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heardWe believe in our associates and the unique perspectives they bring to every challenge, which is why we’ll empower you to push the boundaries of what’s possible.
If you’ve ever wondered what’s within you, there’s no better time to find out.
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When you join us, you’ll also be joining danaher’s global organization, where 69,000 people wake up every day determined to help our customers winAs an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful danaher business system tools and the stability of a tested organization.
