Job details
Job type full-time number of hires for this role 1
Qualifications
B2b marketing: 10 years (preferred)
Full job description
We are looking for the director of marketing for a well-funded, high-growth b2b saas company that is at the forefront of the revenue intelligence spaceAs the company’s marketing lead, you will collaborate with a senior marketing advisor and manage the existing marketing support team to be the owner of all things marketing - with an emphasis on driving brand awareness and demandThis is an exciting opportunity for a marketer who thrives on being a key player in the management and success of a growing company and loves working in scrappy, entrepreneurial environments while pivoting confidently between strategy and tactical execution.
This position can be located in their reston, va office or fully remote if you can work east coast hours.
What you’ll do
Create and execute an integrated marketing strategy that drives brand awareness, demand, and retention.
Refine brand voice and identity - visually and in messaging – and maintain consistency across all channels.
Build and execute digital and offline strategies to drive demand generation in line with business goals.
Develop and manage a content strategy that ensures the right content is available at each sales stage, including management and optimization of website.
Develop and manage go-to-market efforts for new features, services and channels.
Develop paid and organic campaign strategies to drive inbound traffic.
Grow and nurture a database of prospects who match target personas.
Design sales enablement tools including messaging, training, pitch decks, competitive battlecards, case studies, roi calculators, and other tools to drive leads and conversion.
Implement continuous website conversion optimization strategies.
Leverage analytics to test tactics, refine approaches and justify investments.
Manage existing marketing support team and external agency.
Grow, lead and mentor the marketing team.
Develop and manage the overall marketing budget.
The quals you’ll need
10+ years’ experience driving demand for b2b saas services.
Comfortable balancing strategic planning with day-to-day execution, with significant levels of multi-tasking.
Experience with developing campaigns and tactics to drive inbound traffic (seo, email marketing, paid media) to websites, landing pages, forms, etc.
Experience with building out prospect databases.
Experience with devising and executing abm campaigns.
Fluency in paid and organic marketing channels, including seo.
Hands-on proficiency with crm and marketing automation platforms.
Experience working closely with sdr/bdr teams.
Strong analytical capabilities.
Superior communication skills.
Experience working in scrappy, fast-paced entrepreneurial environments.
Bonus points
Hiring and management experience.
Job type: full-time
Schedule:
Monday to friday
Application question(s):
Do you currently work during eastern standard time zone hours?
Experience:
B2b marketing: 10 years (preferred)
Work location:
Fully remote
Work location: remote
