Job details
Job type full-time number of hires for this role 1
Qualifications
Us work authorization (required)
Bachelor`s (preferred)
Full job description
We are looking for the srGlobal campaign manager for a global cybersecurity company headquartered in kansas cityThis role is responsible for developing the company’s integrated campaign strategy and working cross-functionally across the digital, marketing ops and channel teams to execute across all digital and offline channelsYour focus will be on increasing brand awareness, generating leads and driving revenueYou must have 6+ years of experience in b2b enterprise marketing and be skilled at developing campaign strategy and effective channel mixes.
This position can be 100% remote, with occasional travel to kansas city and/or dallas.
What you’ll do
Develop and execute integrated marketing campaigns targeted to specific buyer profiles that build brand awareness and generate opportunities/mqls.
Build the appropriate channel mix, including, but not limited to, email, paid search, display, paid social, content syndication, webinars and events, for each campaign.
Work cross-functionally across the marketing, channel and sales teams to execute all facets of each campaign.
Maintain integrated marketing calendar to ensure alignment and collaboration across the marketing team.
Work closely with the sales team to align targets, messaging, channels and calls to action.
Collaborate with the channel marketing team to create repeatable campaigns that can be executed by the company’s partners.
Assess and report on campaign performance/roi and use these insights to optimize future campaigns.
Be responsible for managing to budgets and developing estimated campaign costs.
The quals you’ll need
6+ years of b2b enterprise marketing experience.
Proven ability to plan, execute, and optimize integrated multi-channel demand generation programs with a demonstrable impact on revenue.
Experience building campaigns for specific buyer profiles that incorporate both online and offline channels including email, paid search, paid social, display, content syndication, webinars and in-person events.
Understand the sales funnel and have had a direct role in driving qualified opportunities.
Knowledge of the latest inbound/outbound b2b marketing techniques across online and offline channels.
A love for analyzing campaign performance and continually optimizing for conversion.
Experience managing external suppliers such as design agencies, copywriters, media outlets for content syndication, and, occasionally, event organizers.
Technology-savvy with a desire to learn about and leverage the latest tools, tricks, and techniques in lead-generating marketing activities.
Thrive in fast-paced, entrepreneurial environments where change is guaranteed.
Bonus points
Experience marketing cybersecurity-related products and services.
Hands-on experience with pardot or related marketing automation platforms.
Hands-on experience with salesforce.
Copywriting experience specific to demand gen-focused communications.
Located in kansas city, dallas or austin.
Job type: full-time
Schedule:
Monday to friday
Application question(s):
How many years of marketing operations and/or sales operations experience do you have?
Education:
Bachelor`s (preferred)
Work location:
Fully remote
Work location: remote
