Job details
Job type full-time
Full job description
As senior director of growth marketing, you will lead the end to end creation of a high performing demand generation programYou will create the strategy, hire a team, select the marketing architecture, and design the programs to drive new user adoptionOur ideal candidate for this position will thrive in fast paced environments and can transition seamlessly between the art and science of demand marketingWe are a small team in a fast growing organization and such, being able to build and lead a high-performance team is critical to this role.
Your impact
Develop and execute demand generation marketing systems.
Define and execute on data-driven plans (top down and bottom up) that accelerate chainlink’s growth in target accounts
Build outbound account based marketing campaigns, inbound channels and nurture campaigns
Define, execute and scale various marketing channels and run multichannel campaigns that generate pipeline with/for sales
Hire, mentor and develop a high functioning, collaborative, and expert team
Implement a marketing automation system (select platform, setup processes, and integrate with crm and other systems)
Develop lead nurturing strategies and working across sales and marketing to identify and build best in class lead follow up processes
Review and optimize marketing budget for demand generation and lead generation initiatives
Monitor and report on the effectiveness of lead sources to determine the proper level of investment
Continually track and report on campaign results and metrics, conduct roi analysis to determine the effectiveness of marketing programs and channels, and optimize campaign efforts for maximum growth
Requirements
7+ years of relevant experience with a focus on product lead growth, lead qualification, paid acquisition, and marketing operations
4+ years of management experience building and mentoring a team
Driven by impact and financial results
Curiosity and inclination to experiment
Experience marketing to developers / technical audience
Ability to and desire to form strong relationships with people in sales org
Analytically minded
Demonstrable experience in building and executing marketing campaigns and programs, delivering meaningful results, and achieving results through collaboration, teamwork, problem solving, and objective-setting
Self-motivated and reliable, with a strong independent work ethic and entrepreneurial mindset
Excellent analytical skills and the ability to interpret data, identify trends, and analyze program effectiveness
Must thrive in an environment of rapid change, moving targets, limited resources, high intensity and cross-functional dependencies
Proven track record of increasing and improving existing demand generation strategies
A self-starter mentality, that can work independently and proactively to resolve issues, take ownership of tools, processes & reporting
Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.
Desired/optional qualifications
Startup experience a plus
Our principles
At chainlink labs, we’re committed to the key operating principles of ownership, focus, and open dialogueWe practice complete ownership, where everyone goes the extra mile to own outcomes into successWe understand that unflinching focus is a superpower and is how we channel our activity into technological achievements for the benefit of our entire ecosystemWe embrace open dialogue and critical feedback to arrive at an accurate and truthful picture of reality that promotes both personal and organizational growth.
About chainlink labs
Chainlink is the industry standard oracle network for connecting smart contracts to the real worldWith chainlink, developers can build hybrid smart contracts that combine on-chain code with an extensive collection of secure off-chain services powered by decentralized oracle networksManaged by a global, decentralized community of hundreds of thousands of people, chainlink is introducing a fairer model for contractsIts network currently secures billions of dollars in value for smart contracts across the decentralized finance (defi), insurance, and gaming ecosystems, among othersThe full vision of the chainlink network can be found in the chainlink 2.0 whitepaperChainlink is trusted by hundreds of organizations—from global enterprises to projects at the forefront of the blockchain economy—to deliver definitive truth via secure, reliable data.
This role is location agnostic anywhere in the world, but we ask that you overlap some working hours with eastern standard time (est).
We are a fully distributed team and have the tools and benefits to support you in your remote work environment.
Chainlink labs is an equal opportunity employer.
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