Job details
Job type full-time
Full job description
Looking for a digital savvy marketing executive for a growing on prem/saas company in cybersecurity, application security testingThis person would be a leader with 10 plus years of experience in running digital marketing with knowledge of digital and client journey focused marketing strategies, analytics, and performance marketing plans to drive business growth and brand awareness.
In this role you will...
Work with product marketing to understand and best represent product message in all web pages, campaigns and marketing materialsWork in collaboration with product marketing to deliver content to aid in the performance and conversion to improve yield.
Manage conversion and analytics team using data and research to inform digital strategies.
Identify new, emerging trends within ux and web experiences to test to drive long-term growth in lead generation.
Coordinate across digital campaign manager, website and webmaster resources, product marketing and design to ensure that our website is optimized for lead conversion and maximum engagement.
Ensures that campaigns, digital and social media and website content and assets are aligned to the buyer’s journey and optimized for maximum lead generation and conversion.
Ensure our website experience, message and content reflects our strategy and vice versa.
Requirements:
Expertise in managing a company website for optimal engagement and lead conversionBest of breed skills and methods in digital best practicesContinuous improvement in page optimization, seo, sem, coding and tagging for demand conversion and google platform optimization.
Develop and execute integrated digital marketing campaign strategies to create demand, increase market share & penetration, value realization, and customer retentionDemonstrate firsthand deep digital optimization experience & results, multi-touch demand generation, advanced analytics, google and linkedin platformsCampaigns and abm tools for demand generation.
Identify new digital marketing methods and recommend approaches to scale marketing programs globally to target geographical markets and focus industries that support the achievement of quarterly and annual meeting & mql goals.
Demonstrate knowledge of the digital platforms, tools and marketing approaches to elevate our digital excellence and create demand generation, preference and consideration.
Experience in advanced analytics, data and science to improve digital outcomes and better engage clients (hubspot, 6sense, google analytics) certificates: advanced google analytics, hubsport academy.
Lead and develop a strategy and execution plan for website content, messaging time on site and to reduce bounce rates for better website experienceManage the development of creative assets, collateral, presentations, client success stories/videos, and other content working with product marketing.
Team-oriented and comfortable working across the business functions to achieve our business objectives and inspire and influence c-level executives, development, customer success, and sales leadership
Position (%):
100
Cx work location:
United states - remote
Cx department:
Marketing
Cx sub department:
Digital marketing
Cx role:
Online marketing
Cx level:
Dir
Cx business sub region:
Na region
Cx legal entity:
Checkmarx inc
Cx employment type:
Employee - regular contract
Cx business region:
Na
Regional listings:
Na
