Description:
Overall:
Responsible for the day-to-day leadership and creative direction of the marketing department and in developing and implementing overall marketing and creative strategy for chef works inc.
Essential functions:
Works with the vp, marketing, and senior leadership to develop and implement the overall marketing and creative strategy for chef works.
Establishes and translates the marketing and creative needs of the company into concepts and deliverablesDevelops and implements the annual marketing calendar to communicate the program and establish deadlines and timetables.
Develop and oversee all marketing functions—brand management, email marketing, social media, design, content marketing including editorial, publication development, corporate advertising, tradeshows and sponsorship relations, photography, video production, and more.
Proven experience developing and executing integrated marketing campaigns and programs, growing brand awareness, managing teams, and achieving measurable results.
Understands and leverages digital marketing channels (experience preferred) in the following areas: seo, sem, google analytics, mobile-first design, display and ppc advertising, and social advertising, by working closely with the ecommerce to coordinate implementation and deployment when applicable.
Measures the effectiveness of marketing plans and programsMaking course corrections as needed.
Creates brand awareness through the effective use of marketing, advertising, email marketing, social media, content, and communications, and collaborating with ecommerce on website initiatives.
Continuously creates ways to improve our marketing strategies to drive business resultsResearch and implement new techniques and technologies that help drive sales and customer experience.
Drives the day-to-day execution of innovative multi-channel marketing, print and digital technologies, social media outlets, and in-house creative.
Works with product development and sales and support teams groups to develop supporting sales presentations, packaging, point-of-sales material, graphics, collateral and other support materials in a harmonized fashion.
Acts as the marketing liaison in sales meetings and conferences communicating marketing capability, ensuring realistic solutions, and identifying marketing opportunities with our corporate partners are identified and executed.
Establish collaborative relationships within the marketing organization and with cross-functional leaders and experts across data & analytics, ecommerce, product development, supply chain, sales, operations, technology, and others.
Develops relationships with editors at relevant consumer and trade publications and key members of industry to foster awareness, and maintain integrity of the chef works brandWrites press releases, articles, white papers and other collateral.
Works with sales force and international marketing manager to maintain the integrity of the chef works brand locally and internationally.
Monitors industry trends to ensure the departments output is relevant and consistent.
Liaises with product innovation team to ensure that all new launches are handled correctly to market and in keeping with the brand.
Manages third party vendor relationships to include printers, web developers, stylists, photographers and model agenciesNegotiate and/or maintain a rate structure.
Prepares and manages the annual marketing department budget to be linked closely with the marketing calendar.
Work closely with the sales team to gain an understanding of key business drivers to support them in increasing their sales results and on occasion travel to customer sites for key presentations.
20Coaches, develops a competent marketing staff to meet department objectivesMakes recommendations on hiring, termination, promotion and discipline as required.
21Develops and monitors key performance indicators (kpis) for the departmentMakes changes and corrections as needed to ensure measures stay on courseDevelops departmental goals to support overall corporate strategy and corporate goals.
22Monitors and stays abreast of operational changes that affect department processesRecommends process and policy changes as needed.
23Develops strong working relationships with other departments to accommodate timely and complete issue resolution.
24Personifies, supports and leads to the chef works core values
Requirements:
Minimum qualifications;
Bachelor’s degree in marketing, advertising, graphic design and communications or related field or equivalent related experience.
10 or more years progressive marketing experience to include experience in developing and implementing marketing strategyExperience in the apparel / uniform and / or fashion industries preferredExperience in the following required:
Public relations
Communications strategy
Graphic design, layout and production
Web site strategy
Web site analytics
Social media
Commissioning and negotiating with third party providers (examples: photographers, graphic designers, printers)
Catalog design and production
Three or more years previous supervisory experience.
Previous experience in developing kpis, customer surveys.
Excellent interpersonal communications skills including the ability to effectively interface with all level personnel.
Demonstrated strong analytical skills to include experience in analyzing and optimizing processes, sales and financial data and systems.
Excellent negotiation skills.
Ability to effectively and creatively work under pressure to meet deadlines in a high volume and fast-paced environment in an organized manner.
Mac proficiency to include intermediate microsoft outlook, word and excel expert level proficiency in the use of adobe creative suite (v 5 or higher) and powerpoint..
Demonstrated proficiency in meeting professional commitments.
Previous experience in the use of crm packages, as well as in developing reports and analytics, and proclarity or cognos (data warehouse) experience a plus.
Physical requirements: occasional lifting of 25# or less (less than 5% of the time) generally at waist level, some above/below waist, none above shouldersMust be able to do desk work, which includes computer work for extended periods of timeAttends photo shoots and other outside events; which requires long periods of standingPosition also requires extensive use of telephoneTravel of less than 25% also required, generally via airplane.
