Job details
Job type full-time
Full job description
Understanding our customers helps us fulfill our customer-centric mission to help the people we serve improve their health, well-being, and peace of mind.
Role summary: analyze business, client, and customer data to primarily drive customer acquisition based on insights that matterDocuments data requirements, coordinates with internal and external business and it partners, and ensures business and data needs are metLeads data transmission and a/b testing activities to continuously assess and improve acquisition in our solutionsUses data to influence product and messaging, in decision support tools, etcResponsible for measuring campaign resultsThese analytic competencies enable efficient and effective decision making to allow us to constantly improve and create evidence-based primarily customer-focused solutions and messaging.
Responsibilities:
Maintains financial scorecards/management reporting based on marketing campaign results.
Develops/maintains database of client/marketing information; analyzes tactics for continuous learnings to drive new channels.
Analyzes client data to understand triggers for a successful enrollment at the client level
Develops predictive algorithms to support customer acquisition
Analyzes demographic, cultural, and behavioral data to educate and enroll (hispanic, african american, seniors, millennials, etc.)
Supports projects with vendors as appropriate; responsible for testing, as needed
Maintains/provides ongoing statistical analysis and reporting of data
Proactively looks for untapped opportunities for revenue growth based on data findings
Facilitates focus groups, compiles findings and makes recommendations based on results
Documents business processes across team; shares learnings with matrix partners across organization
Supports creation of client-specific strategies (specifically during peak open enrollment)
Supports auditing of data used in direct and non-direct marketing
Works with appropriate expert partners , as needed
Ideal candidates will offer:
Bachelor’s degree or above and 7+ years of relevant experience.
Must be very knowledgeable of the business analysis discipline.
Experience in cluster analysis, data modeling, business intelligence and analytics reporting.
Expert excel skills required; knowledge of sql , tableau, and google analytics a plus
Knowledge of dental products and terminology a plus, concepts and value chain, including in-depth knowledge of client, customer, and product
Proven ability in:
Influencing others
Negotiation and compromise
Dealing with ambiguity
Managing through systems and measuring work
Working with technical and business personnel
Working independently with limited direction / guidance
Making the complex simple
Relevant reporting and professional presentment
Must be comfortable working with senior management, both on the business and technical sidesMust demonstrate ability to create professional relationships and effectively partner with and influence a cross-functional team.
Must successfully manage, track, and report status on projects; ensures issues are proactively identified and mitigated
Must understand technology, work closely with it partners, and successfully communicate technology concepts to business owners or other persons who are not technically-oriented (making the complex simple).
Must support the creation of an environment that embraces change; makes change happen—even if the change is radical— and helps others to accept new ideas.
Strong analytical, synthesizing, and problem solving skills with emphasis on utilizing business processes and technology to solve business problemsDemonstrated ability to work at both conceptual and detailed levelsCreative thinker with ability to think outside the box and translate strategies into actions.
Ability to coordinate with diverse matrix groups and provide outstanding customer serviceTeam player with proven ability to foster and manage working relationships within a matrix environment.
Support development of recommendations that are cost effective and productive.
Excellent interpersonal, consulting, and relationship management skills.
Superior written and verbal communication skills to clearly document and communicate data needs and methodologies.
Strong organization and project management skills with ability to multi-task and manage multiple mission-critical projects and priorities simultaneously.
Ability to navigate and leverage multiple and sometimes disparate systems
Vendor assessment and negotiation to expand channels
This role is wah/flex which allows most work to be performed at homeEmployees must be fully vaccinated if they choose to come onsite.
This position is not eligible to be performed in colorado.
About cigna
Cigna corporation exists to improve livesWe are a global health service company dedicated to improving the health, well-being and peace of mind of those we serveTogether, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millionsThrough our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovationWhen you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s livesWhat difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: seeyourself@cigna.com for supportDo not email seeyourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
