Job details
Job type full-time
Full job description
The strategic marketing manager (segment marketing advisor) is responsible for the development and execution of business-to-business marketing in the form of content development , differentiated market messaging, storytelling and overall strategic marketing support for evernorth/express scripts division marketing – particularly public sector, federal and labor lines of businessThis role will need to develop strong relationships with cross-functional partners responsible for support of the divisions’ core growth and retention objectives, including partnerships with solutions, events and creative teams.
Content development: storyline creation consisting of narratives, sales tools, assets, emails and powerpoint presentations; executes on line of business campaigns, communications, digital executions (account-based website content), event/tradeshow planning and other mechanisms designed to stimulate interest in evernorth and express scripts as the right health services partner for public sector, labor and federal clientsRequires excellent storytelling and writing, strong powerpoint, superior project management skills and proactive approach to supporting our internal clients.
Differentiated market messaging : works cross-functionally to help develop and execute on meaningful and aligned market messages, tailored for division clientsLeverages business knowledge, research/data, and insights to optimize market messages and communications campaignsSupports the development of key communications, including narratives, key messages, presentations, collateral and microsites/website where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the marketplace.
Marketing communications support : manages to completion initiatives that impact or support retention and profit margin goals within expected timelinesWorks closely with groups such as the public sector and federal account teams, as well as, marketing partners, new sales, solutions teams, events, internal and external communications, public relations, government affairs, creative and brand, external partners/agencies and other groups to drive measurable results.
Scope:
This position has no direct reports.
Responsible for developing marketing plans, campaigns and materials to meet business goals across relevant segments.
Serves as conduit between internal client, cross-functional partners, and marketing to advocate division needs within marketing and share relevant information with divisions.
Success will be measured by effectiveness of marketing initiatives in helping to meet retention and margin upsell targets .
Experience:
Bachelor’s degree with a minimum 7+ years of experience in communications or marketing or master’s degree with a minimum 5+ years of experience in communications or marketing
Ability to lead and influence cross-functional teams; strong team management skills
Proven track record in developing successful b2b marketing campaigns/programs, preferred
Experience in writing/editing collateral, creating integrated campaigns and project management
Success developing market insights into marketing executions, with proven results.
Experience in integrated marketing communication campaigns, including digital (website) execution and measurement
Experience in planning and executing strategic client event/tradeshow experiences to support business goals
Knowledge of healthcare benefits, pharmacy benefit management industry or related fields highly preferred.
Competencies and behaviors:
Strategic thinker with strong understanding of b2b marketing channels and ability to understand client needs and articulate through storytelling.
Demonstrated success partnering with cross-functional teams developing and executing marketing campaigns.
Excellent strong oral and written communication skills.
A track record of positioning an organization to achieve tangible outcomes in a competitive environment.
Excellent relationship development and project management skills.
Ability to juggle multiple projects.
Proactive / self-starter.
Previous experience working with internal creative teams or outside agencies.
Track record of exceeding set metricsFocus on impact and results.
High work ethic and ‘whatever it takes’ mentalityAbility to work under pressure and strict timelines, and to thrive in a fast-paced, high demand and at time uncertain environment.
Superior time management and project management skills.
Digital marketing, web content management, experience with content management system (cms) and website analytics
Comprehensive knowledge of microsoft office suite, especially microsoft powerpoint.
Occasional travel (less than 10%)
Work from home or flex work position consistent with company/department norms
This role is wah/flex which allows most work to be performed at homeEmployees must be fully vaccinated if they choose to come onsite.
This position is not eligible to be performed in colorado.
About cigna
Cigna corporation exists to improve livesWe are a global health service company dedicated to improving the health, well-being and peace of mind of those we serveTogether, with colleagues around the world, we aspire to transform health services, making them more affordable and accessible to millionsThrough our unmatched expertise, bold action, fresh ideas and an unwavering commitment to patient-centered care, we are a force of health services innovationWhen you work with us, or one of our subsidiaries, you’ll enjoy meaningful career experiences that enrich people’s livesWhat difference will you make?
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: seeyourself@cigna.com for supportDo not email seeyourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
