Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currency and public blockchains for payments, commerce and financial applications worldwideCircle platforms and products provide a suite of internet-native financial services for payments, treasury infrastructure and capital formationCircle is also a principal developer of usd coin (usdc), which has become the fastest growing dollar digital currency in the worldUsdc has grown to over 23 billion in circulation and supported over $640b in transactions in the past yearCircle`s payments and treasury infrastructure services available through the circle account and apis helps bridge the legacy financial system and digital currency and blockchain based financeCircle`s seedinvest service brings internet-native fundraising and capital formation to startups and growth companiesCombined, circle`s suite of services helps companies to participate in a more open, global and inclusive financial system.
What you`ll be part of:
With the mission `to raise global economic prosperity through the frictionless exchange of financial value,` circle was founded on the belief that the internet, blockchains and digital currency will rewire the global economic system, creating a fundamentally more open, inclusive, efficient and integrated world economyWe envision a global economy where people and businesses everywhere can more freely connect and transact with each other with new technologies for digital money and internet-native financeWe believe such a system can raise prosperity for people and companies everywhereOur mission is powered by the values we espouse and which we expect all circlers to respectWe are multistakeholder, serving the needs of our customers, our shareholders, our employees and families, our local communities and our worldFurthermore, we are also mindful, driven by excellence, and high integrity.
What you`ll be responsible for:
As director of corporate marketing, you will be responsible for developing program and campaign strategy and mobilizing brand and creative resources to support circle`s global demand generation agenda across a portfolio of products and servicesFrom corporate brand management to campaign execution to media planning and buying, this role sits at a critical interaction between corporate brand marketing, demand generation, product marketing, growth and revenue operationsAs circle scales rapidly on a global basis, the director of corporate marketing will also be responsible for localization and managing brand marketing campaign execution across multiple channels and geographies.
What you`ll work on:
Marketing campaign strategy and execution, coordinating resources across internal creative, demand gen, product marketing/growth teams, as well as external creative, media and demand gen agencies.
Driving alignment with sales team objectives, you will help fuel demand and customer acquisition initiatives against a quarterly cadence to achieve revenue targets.
Advancing circle`s website marketing agenda spanning design, content marketing, and seo.
Expanding circle`s social media footprint in order to advance awareness and demand objectives.
Spearheading a partner marketing strategy that harnesses the power of the usdc ecosystem to generate awareness and demand for circle products and services.
Developing and executing a global localization strategy that supports marketing and sales objectives, from awareness and demand gen, to customer acquisition and engagement, to retention and evangelism.
You will aspire to our four core values:
Multistakeholder - you have dedication and commitment to our customers, shareholders, employees and families and local communities.
Mindful - you seek to be respectful, an active listener and to pay attention to detail.
Driven by excellence - you are driven by our mission and our passion for customer success which means you relentlessly pursue excellence, that you do not tolerate mediocrity and you work intensely to achieve your goals.
High integrity - you seek open and honest communication, and you hold yourself to very high moral and ethical standardsYou reject manipulation, dishonesty and intolerance.
What you`ll bring to circle:
10+ years of experience in brand marketing for a fast-growing global brand with a focus on brand strategy, campaign development and execution.
5+ years of people management and team building experience.
Strong project management skills and english language skills (oral, written, presentation).
Excellent collaboration, team-building and partnership skills across all stakeholders.
Expertise in creating cross functional campaign briefs and managing creative and media execution with internal resources and external agency partners.
A collaborative mindset and track record of managing cross-functional teams to drive strong execution against measurable objectives.
Leadership skills and an aptitude for developing repeatable best practices.
Strong pattern recognition on multi-geo campaign execution and localization.
Curiosity and passion for the vision, market, and opportunity circle is pursuing.
Proficiency in google suite, slack and apple macos preferred.
We are an equal opportunity employer and value diversity at circleWe do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
