Job details
Job type full-time
Full job description
Cision employs the brightest, most passionate people in the tech industryWe’d love for you to join our growing team! we invest in our people through training and professional development while supporting you along the way—all so you can meet your career goalsTo us, the most important measure of our success is yours.
The channel marketing manager is responsible for delivering projects, campaigns and activity to drive growth and retention in the respective line of businessThe priority is to develop a deep understanding of the business, products, competition, key client segments, and in partnership with business and sales leaders, shape and execute strategies and programs to drive growth.
An important aspect of this role will involve establishing and maintaining good working relationships both within the marketing team and the wider organization.
Key activities:
Collaborate with sales and marketing leadership to establish targets, goals, & budgets — and develop strategic field marketing plans to deliver on those priorities
Create engaging campaigns that get the attention of communications professionals
Work closely with the sales organization to gain buy-in for the approach and to align with their goals
Develop, coordinate and measure integrated demand gen programs that drive qualified leads and contribution to the marketing pipeline.
Partner with marketing team members to execute email, abm, webinar, content, web programs and more.
Working with bi, establish campaign metrics and roi; making recommendations on how to continuously build upon the program; communicate goals/results to the organization
Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the inside sales team on targeted campaigns and effective follow-up
Maintain a data-first approach to measure and optimize performance, as well as improve conversion and roi
Competencies:
Establishing and maintaining good working relationships into line of business leaders as well as within the marketing team.
Ability to contribute to defining a strategic vision and to articulate it in front of a variety of audiences
Strong project management and campaign scheduling skills
Excellent communication and writing skills
Proven ability in influencing others by adapting approaches to suit the individual in order to achieve the right outcomes
Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
Ownership and ability to thrive in a fast-paced environment
Self-motivated and team-oriented
Experience:
5-7+ years of relevant marketing management experience
Proven experience working with sales as well as across marketing team disciplines including database marketing, content, design, reporting, and marketing operation team members.
Proven experience in the creation and development of integrated campaign strategy, positioning and messaging
Strong background in demand generation, content and database marketing.
A metrics focused approach that constantly looking at performance gaps across the funnel
As a global leader in pr, marketing and social media management technology and intelligence, cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business resultsPr newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its brandwatch and falcon.io social media platforms headline a premier suite of solutionsCision has offices in 24 countries throughout the americas, emea and apacCision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their bestWe believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term successCision is proud to have joined more than 600 companies in signing the ceo action for diversity & inclusion™ pledge and named a “top diversity employer” for 2021 by diversityjobs.comCision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environmentAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statusesPlease review our global candidate data privacy statement to learn about cision’s commitment to protecting personal data collected during the hiring process.
