Job details
Job type full-time
Full job description
We believe work is not a place, but rather a thing you doOur technology revolves around this core philosophyWe are relentlessly committed to helping people work and play from anywhere, on any deviceInnovation, creativity and a passion for ever-improving performance drive our company and our people forwardWe empower the original mobile device: you!
What we`re looking for:
We’re looking for an exceptional, results-driven marketer to manage our global pre-sale nurture marketing strategy and programs.
The nurture marketing manager position with a focus on global pre-sale nurtures plays a critical role in designing the multichannel nurture strategy and programs that will prepare leads for conversations with citrix sales representativesA strong candidate for this role will be able to analyze marketing performance data, and optimize digital marketing programs towards achieving channel engagement and/or pipeline goalsThis is a highly collaborative role who will need to build relationships across citrix’s global marketing team in order to be successful.
Responsibilities
Function as a consultant with stakeholders to understand their business needs and desired outcomes, and recommend appropriate digital nurture marketing activities to achieve success.
Design omni channel nurture programs in alignment with business needs and citrix’s greater integrated marketing strategy.
Connect with stakeholders to determine necessary target audience, content, and channel requirements for nurture programs that are aligned to business outcomes.
Work closely with our marketing operations, global demand generation, content, demand management, product, web, and geo marketing teams to execute, activate and localize nurture programs in up to 10 languages.
Responsible for implementing necessary tagging in order to track performance and attribution for all programs in market.
Frequently collect and analyze data in order to assess and optimize program performance, and regularly communicate performance insights to stakeholders.
Adjust strategy, programs and content as needed to achieve performance goals.
Track and report on complex campaign performance metrics including nurture member conversion, revenue attribution, revenue influence, and roi.
Manage quarterly budget for paid nurture-integrated programs, execute and process sows with vendors.
Basic qualifications:
5+ years of digital marketing experience
2+ years of experience working in marketo (or other marketing automation platform)
Ba/bs degree or equivalent experience
Preferred qualifications:
Familiarity with sales funnel and lead lifecycle frameworks
Excellent writing, presentation and analytical skills
Competent in all areas of marketing including strategy, planning, sales enablement, thought leadership and demand generation
Experience managing digital marketing campaigns
Aptitude for leveraging digital marketing and sales acceleration tools and technologies
Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders
Excellent communicator and collaborator; knows how to build organizational support across multiple functions within the company
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What you’re looking for:
Our technology is built on the idea that everyone should be able to work from anywhere, at any time, and on any deviceIt’s a simple philosophy that guides everything we do — including how we workIf you’re driven, passionate and curious, we invite you to make a difference with a brand you can believe inWe want employees to do what they do best, every day.
Be boldTake risksImagine a better way to workIf we just described you, then we really need to talk.
Functional area:
Digital marketing
About us:
Citrix is a cloud company that enables mobile workstylesWe create a continuum between work and life by allowing people to work whenever, wherever, and however they chooseFlexibility and collaboration is what we’re all aboutThe perks: we offer competitive compensation and a comprehensive benefits packageYou’ll enjoy our workstyle within an incredible cultureWe’ll give you all the tools you need to succeed so you can grow and develop with us.
Citrix systems, incIs firmly committed to equal employment opportunity (eeo) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.
Citrix uses applicant information consistent with the citrix recruitment policy notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html
Citrix welcomes and encourages applications from people with disabilitiesReasonable accommodations are available on request for candidates taking part in all aspects of the selection processIf you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at askhr@citrix.com for assistance.
If this is an evergreen requisition, by applying you are giving citrix consent to be considered for future openings of other roles of similar qualifications.
