Job details
Job type full-time
Full job description
Job details
Description
Civicplus is a high-growth technology company committed to creating more positive civic experiencesIncMagazine has selected civicplus as “one of the fastest-growing privately held companies in the u.s.” since 2011.
Headquartered in manhattan, kansas, civicplus maintains satellite offices in marlborough, massachusetts, tallahassee, florida, portland, oregon, and new haven, connecticut, and has remote staff nationwideAcross all our in-office and remote locations, we foster fun, fast-paced, collaborative, and innovative environments.
Commitment to diversity, equity, inclusion, and belonging
We believe that diversity drives innovationThe best companies, like the best communities, foster environments in which everyone feels safe to be themselvesWe believe our workforce should reflect the communities we serveWe are committed to attracting and retaining those who share our mission of helping government work better through an employee development strategy built on equity and equal opportunityWe promise to foster a culture of inclusion where everyone feels respected, appreciated, and welcome so that together, we create technology to build a better community.
We are looking for an experienced professional with a background in inbound and outbound marketing and advertising.
We offer you
An opportunity to help build technology solutions used by over 7,000 local governments and their citizens
Competitive pay and benefits
Our core values: purpose-driven, ambitious, trustworthy, team-player, and innovative
The ability to work with and be inspired by colleagues who share your passion for using technology to improve citizen experiences
Job overview
The product marketing manager (pmm) will be responsible for the outbound and inbound marketing activities of a specified product or product in addition to the messaging and positioningThe pmm will develop innovative marketing programs and campaigns that drive demandThe pmm will be the expert in buyers, how they buy, and their buying criteria (personas) and will transfer that knowledge to the sales channel.
We’ll expect you to
Develop product positioning and messaging that differentiates your product(s) in the market
Sales enablement – communicate the value proposition of the products to the sales team and develop tools and collateral that support the selling process.
Product launch – plan and execute the launch of new products and releases and manage the cross-functional implementation of your go-to-market plan
Market intelligence – research and define buyer personas and how they buy; be the expert on your competition and how to crush them
Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
What you`ll need to succeed
Bachelor’s in business, marketing, or communications or equivalent experience
5+ years marketing experience
Experience with inbound and outbound marketing and advertising (examples: email, social media, seo, sem, ad placement, direct mail, trade shows, and conferences)
Strong written and verbal communication skills
Excellent project management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Employment practices:
Civicplus is proud to be an equal employment opportunity employerAt civicplus, we celebrate and support diversity for the benefit of our employees, products, clients and communities we serve.
Upon receiving an offer of employment, candidates must complete required pre-employment screenings, which include a drug test and background screenOffer of employment is contingent upon this post offer screening processAll testing will be conducted by a licensed independent administrator, which will follow testing standards and background screens in accordance with state law.
