Job details
Job type full-time
Full job description
Vice president of marketing - full-time, remote position
About coding dojo
Coding dojo is a global education technology company that offers a three-full-stack computer programming bootcamp, as well as courses on data science and other emerging technologiesThe innovative curriculum and learning management system are designed to train students to become self-sufficient developers, regardless of their technical backgroundWe also make it a mission to support underserved communities and increase diversity in the tech industry.
This position is a rare opportunity to join a rapidly growing company and make a positive impact in many people`s livesAt coding dojo we pride ourselves on possessing a culture of execution that caters to wave makers rather than wave ridersIf you`re interested in joining a diverse and dynamic team who value speed, continuous improvement, measurement, focus, accountability, and always attacking the gap, you`ll feel right at home at coding dojo.
The opportunity
Coding dojo is looking for a seasoned performance marketing leader who has the know-how and leadership skills to translate hyper-growth revenue goals into actionable marketing funnel roadmaps with an emphasis on scaling core marketing kpis, our cac (cost per acquisition), and department buildingIn partnership with your team, you`ll monitor performance/project plans across all touch-points/initiatives, cultivate the coding dojo execution culture, provide feedback, and drive progress in order to hit quarterly marketing and revenue goals.
Your leadership insights will be required across these marketing funnel disciplines: go-to-market strategy for new products, multi-channel marketing strategy (social, search, email, blog, seo, etc.), lifecycle marketing, sales enablement, website cro strategy, creative, marketing data analysis, and attribution modeling for roas.
Responsibilities
Roadmap building - build and execute a marketing roadmap within a set budget that meets critical goals set by leadership in these areas: revenue, marketing kpis, and new product launches.
Multi-channel marketing roi - monitor the end-to end-management of coding dojo`s multi-channel marketing and advertising initiatives, both on and offline, to consistently acquire new, quality leads at our target cacsMain channels include (paid social, paid search, email, blog, seo, etc.).
Lifecycle marketing/email - lead your team and sales stakeholders to experiment with marketing/sales projects that impact our customer journeysProjects may include changes to digital content, email automation, or website form/landing page optimizations.
Brand content strategy and seo- create written or video content that drives awareness, consideration, purchase, and retention to support performance marketing goals.
Product marketing/sales enablement - be the voice of the customer and the market, creating collateral, landing pages, webinars, faqs, alumni reviews, landing pages, and videos that drive consideration and purchase.
Conversion rate optimization - drive marketing activities with data and an a/b testing mental frameworkAlways be on the look-out for optimizations within your funnel.
Team management - lead and continue to build your team of internal and contract resourcesCurrent team consists of sr level producers in email, product marketing, content, design, video, social, digital advertising, and data analysis.
Minimum requirements
5+ years of experience in a growth/performance marketing leadership role.
3+ years of experience in a performance marketing or demand generation role as an individual contributor
3+ years experience owning and defending performance for at least one core marketing channel (i.e., paid social, paid search, email, or other)
3+ years of hands-on experience working with pivot tables and visualization tools for presentations
3+ experience in working with the executive team on strategic business ideas
Experience working on or collaborating with stakeholders with marketing automation tools such as hubspot and bi tools such as tableau
Experience working on or collaborating with stakeholders who lead and communicate with designers, copywriters, and website engineers to support/complete marketing driven projects.
Soft-skill requirements
Entrepreneurial spirit, commitment to achieve outstanding results, ambition, and grit
Ready to get your hands dirty - this role involves extensive personal execution as well as leadership of others.
Passionate about our mission to offer technical training to unlock opportunity
Strong communications, and collaboration skills
Bonus experience:
Bonus points for experience at high-growth startups.
Bonus points for experience in b2c with 3-6 month sales cycles
Bonus points for experience in complex attribution modeling
