Job details
Job type full-time
Full job description
What really matters to real estate agents today? if you are a creative marketer eager to answer that question and deliver real tangible marketing strategies to make real estate agents more productive and satisfied, this director, agent marketing role is for youThis integral leadership position within the coldwell banker real estate brand marketing team will be tasked with guiding messaging, design, and implementation of the brand and how it is expressed and differentiated within our network of over 100,000 real estate professionals and within the real estate industryThis person should be experienced in creative development and have project management skills to balance his/her team’s workloadThis person will oversee two direct reports as part of the brand marketing group.
Responsibilities include:
Influence, inspire, develop, and manage agent-facing campaigns and marketing programs for coldwell banker and coldwell banker commercial brands.
Manages execution of brand design with product team across digital and traditional marketing pieces used by the coldwell banker and coldwell banker commercial networks, including development of creative for agent productivity tools.
Lead cross-functional team in developing and executing agent recruiting messaging and creative strategy, including on the brand careers site.
Stay current on market trends and competitive activity.
Identify research needs, execute research studies and projects, and analyze research to identify opportunities.
Oversee agency relationship with in-house creative agency the studio, including scope of work development and management of retainer.
Develop, maintain, and enforce brand identity standards compliance.
Oversee preferred alliance partners and their execution of brand messaging, marks and materials being used by our network of agents
Lead brand experience team in creating unique branding experiences for internal and external events
Represent brand marketing team at local, regional, and national events
Team with brand marketing, communications and pr to create consistent messaging and awareness of brand efforts across global network, bringing agent perspective to brand initiatives.
Regular duties also include:
Execution of afes & contracts
Presentation creation and delivery
Maintaining cbc budget and plan
Required skills:
Creative thinker and problem solver
Project management skills
Leader who has managed direct reports as well as multiple marketing agencies
Strong creative and design experience
Have developed or worked closely on marketing strategy
Experience working within a sales organization, preferably within real estate
The ability to think strategically and execute tactically
Public speaking experience in front of audiences of 200+
Budget planning knowledge
Minimum requirements
A bachelor`s degree in business, marketing, or another applicable discipline, or equivalent professional experience.
7+ years of marketing experience
Willingness to travel about 10% of the time
This position can be performed anywhere except colorado.
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Employment type
Full-time
Company
Coldwell banker realty
About us
Realogy holdings corp(nyse: rlgy) is the leading and most integrated provider of u.sResidential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint ventureRealogy’s diverse brand portfolio includes some of the most recognized names in real estate: better homes and gardens® real estate, century 21®, coldwell banker®, coldwell banker commercial®, corcoran®, era®, sotheby`s international realty®Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumersRealogy`s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the united states and more than 112,000 independent sales agents in 113 other countries and territories.
At realogy, diversity fuels success – for our company and for our employeesWe strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeedWe pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for resultsWe value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 best employers for diversity.
Recognized on the 2020 human rights campaign corporate equality index .
Recognized for gender diversity on our board of directors by executive women of new jersey and women’s forum of new york.
First residential real estate company to endorse the equality act and fully support h.r1447 amending the fair housing act to include lgbtq+ as protected classes.
With diversity, we succeed togetherWe hope you’ll join us.
Powered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the coldwell banker® organization is a leading provider of full-service residential and commercial real estate brokerage servicesThe coldwell banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906Coldwell banker real estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertiseColdwell banker real estate was the first real estate brand to harness the power of big data; the cbx technology suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listingThe brand was named among the 2020 women’s choice award® most recommended brands for customer experience and overall qualityBlue is bold and the integrity and values of coldwell banker give the gen blue network an unbeatable edge.
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