Job details
Job type full-time
Full job description
Reporting to director, agent marketing
Are you a creative marketer who has a passion for real estate? the manager of brand engagement is a remote based position reporting to the director of agent marketing and will be focused on bringing brand strategy to life through unique agent-centric marketing programs for coldwell banker real estateThe manager of brand engagement will be responsible for coordinating rollout activities across various agent marketing initiatives, establishing timelines, guidelines, and procedures to monitor and promote affiliate usage and participation.
Responsibilities include:
Brand integrity:
Maintain, communicate, and enforce brand identity standards for coldwell banker and coldwell banker commercial brands.
Create unique attendee and branding experiences for internal and external events
Manage external strategic alliance marketing vendor relationships, including ensuring compliance of brand marks, messaging and materials and coordinating participation as it relates to corporate events
Work with director, agent marketing to develop, implement and maintain content strategy across the coldwell banker agent product suite to ensure seamless upload and deployment of branded content to agent network.
Serve as main day-to-day point of contact for in-house creative agency, the creative studio
Support development and maintenance of recruiting programs and materials, including the agent vip.
Work closely with content, social media and internal communications personnel to ensure consistency of messaging and creative across brand initiatives.
Regularly collect feedback, competitive insights, and reporting metrics to continuously improve efficiency and effectiveness of marketing initiatives
Regular duties also include:
Budget & invoice maintenance
Monthly reporting
Required skills & requirements:
Bachelor`s degree in marketing, business, or related field is preferred
3+ years of experience in brand management, brand marketing, or marketing management
Proven ability to work cross-functionally
Creative thinker and problem solver
Strong communication skills
Project management experience, with a solid understanding of project management principles and techniques
Strategic thinker able to identify long-term opportunities and trends
This position can be performed anywhere except colorado.
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Employment type
Full-time
Company
Coldwell banker realty
About us
Realogy holdings corp(nyse: rlgy) is the leading and most integrated provider of u.sResidential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint ventureRealogy’s diverse brand portfolio includes some of the most recognized names in real estate: better homes and gardens® real estate, century 21®, coldwell banker®, coldwell banker commercial®, corcoran®, era®, sotheby`s international realty®Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumersRealogy`s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the united states and more than 112,000 independent sales agents in 113 other countries and territories.
At realogy, diversity fuels success – for our company and for our employeesWe strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeedWe pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for resultsWe value diversity – respecting backgrounds, cultures, perspectives.
You’ll find our commitment to diversity reflected in our achievements:
Forbes 2020 best employers for diversity.
Recognized on the 2020 human rights campaign corporate equality index .
Recognized for gender diversity on our board of directors by executive women of new jersey and women’s forum of new york.
First residential real estate company to endorse the equality act and fully support h.r1447 amending the fair housing act to include lgbtq+ as protected classes.
With diversity, we succeed togetherWe hope you’ll join us.
Powered by its network of over 94,000 affiliated sales professionals in 3,000 offices across 43 countries and territories, the coldwell banker® organization is a leading provider of full-service residential and commercial real estate brokerage servicesThe coldwell banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906Coldwell banker real estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data and smart home expertiseColdwell banker real estate was the first real estate brand to harness the power of big data; the cbx technology suite uses predictive analytics and machine learning to analyze markets, target buyers and sellers and provide agents with a simple platform to create unique and effective marketing plans for each listingThe brand was named among the 2020 women’s choice award® most recommended brands for customer experience and overall qualityBlue is bold and the integrity and values of coldwell banker give the gen blue network an unbeatable edge.
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