Job details
Job type full-time
Full job description
About the analytics & performance team
Collectively’s analytics & performance team is responsible for the data governance and performance analysis of our social media campaigns and programs, and oversees our paid social practiceThe team also helps develop, curate, and manage the cross-functional tools and processes that power the organization.
Responsibilities
The associate analyst will be actively involved in campaign tracking and client reporting on several programs at a time and will support the scaled distribution of influencer marketing programs through paid social campaigns on facebook, instagram, and other social media platforms.
Client research, reporting, and analysis
Support of the following work streams:
Set-up and maintain campaign tracking using our suite of data collection and management tools
Customize dashboards and reporting tools to measure program-specific kpis, with regular qa checks on the data
Analyze data to support client reporting deliverables
Prepare slides and other visualizations to illustrate key data points
Participate in client-facing conversations around campaign performance, in collaboration with the cross-functional team
Maintain aggregate reporting database
Deliver benchmarks, trends, and other insights
Deliver quarterly and annual aggregate reports
Paid social planning and buying
Support of the following work streams:
Develop paid social strategies and targets
Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
Manage optimization of campaigns to ensure performance targets are hit
Thought leadership and vendor innovation support
Assistance in the development of new methodologies and processes:
Introduce new practices and cross-functional processes
Develop new metrics to better illustrate the efficacy of our programs
Manage vendors – qa and new feature development and implementation
Publish data trends, industry insights, and other thought leadership pieces
Requirements
1 to 3 years of relevant work experience in agencies or in-house marketing roles
Strong strategic and analytical background
Strong understanding of social media space and the latest organic and paid social marketing kpis and processes
Media buying or performance marketing experience is a plus
Proven effective communication skills, especially among cross-functional teams
Expert in quickly learning and utilizing new software
Ability to take complex information and create a compelling story, including visualizations
Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
Strong skills in google sheets/excel
Ba/bs or equivalent
Key performance indicators
Displays passion for data analysis, critical thinking, and storytelling
Is social media-savvy and familiar with social platforms and influencer marketing
Illustrates strong attention to detail and thrives in a fast-paced work environment
Is able to prioritize competing work streams, often with quick turnarounds
Works collaboratively, yet with a strong drive toward personal accountability
Is proactive, with the desire to help identify efficiencies, best practices, and opportunities
Benefits
Medical, dental, vision, 401k and more.
About collectively:
Collectively is the world`s leading social influence company that brings together bespoke services with our industry’s most innovative technologyWe’re a part of you & mr jones, the world’s first brandtech™ group.
Influencer and content-creator-centered marketing is growing exponentially around the world, and we`re pioneers in the space, with more than a decade of experience shaping our workSince collectively’s founding, we’ve partnered with 100+ consumer brands, expanded our services globally, and grown a community of more than 25,000 influencers across all social media platformsIn 2018, we were named to fast company`s most innovative companies list, and have won omma, effie, webby, and omma awards for our programs.
To catch up on our latest work and perspectives on the latest developments in social media, please visit our website.
