Job details
Job type full-time
Full job description
Job
The department of state is looking for a creative and driven individual to serve as a digital director who will be responsible for planning, developing, and directing digital communications and social media for the department of stateThis position is for a determined and creative individual with a strong work ethic and commitment to public service.
Example of duties
The digital director will develop the agency’s digital strategy, digital communications plan, and website branding guide, as well as serve as the department’s website editor, social media manager, and creative directorProducts and services are utilized by the governor, high-ranking public officials, commonwealth agencies, boards, commissions, and public television.this position will develop the agency’s digital communications program and strategy; oversee the implementation of digital technologies; serve as the agency’s website editor and is responsible for content management and website analytical activities; implement search engine optimization (seo) strategies and provide direction to web developers; implement accessible web and social media standards (wcag 2) design; develop and maintain the department’s social media guide; direct the use of social media platforms and ensure social media use is consistent with the agency’s mission and objectives; design and/or produce digital products, including graphics and videos for social media and web use; monitor, review, and interpret web and social media analytics and develop reporting mechanisms; develop and maintain a branding guide for web and digital use; recommend and lead social media campaigns, digital marketing campaigns, website application, and content changes; lead governor’s office-directed projects related to the digital communications program; supervise a deputy digital director; and perform other related work as required.essential functions: • conduct media relations for department.• develop, implement, and manage a digital strategy.• use social media platforms to convey communications objectives.• manage projects.• analyze and evaluate the effectiveness of digital communications program.• read and interpret written documentation.• communicate effectively verbally/in writing.• establish and maintain effective working relationships.• approve and manage public-facing digital efforts and serve as an intermediator between communication and technical teams.a successful digital director requires tenacity, innovative thinking, and a great deal of social savvinessIf this describes you, let`s talk! apply today!schedule/other informationmonday thru friday, 8:30am to 5:00pm.hours may be negotiable, based on operational need.you will have the opportunity to work from home (telework) up to 2 days a week (3 days in office per week)In order to telework, you must have a securely configured high-speed internet connectionIf you are unable to telework, you will have the option to report to the headquarters office in harrisburg.
Minimum qualifications
Two years as a digital director 1; or six years of professional communications experience, including four years in digital communications, and a bachelor’s degree; or an equivalent combination of education and experience.additional requirements• certified in google analytics.• experience in developing and maintaining a website.• experience in monitoring, reviewing, and interpreting web and social media analytics and developing reporting mechanisms.• experience recommending and leading social media campaigns, digital marketing campaigns, website application, and content changes.preferred qualifications (preferred but not required)• highly innovative individual with a proven track record of managing a company`s social media presence and talent brand.• impeccable writing skills and attention to detail.• strong communication and presentation skills.• experienced in the use of analytics in developing strategy.• extraordinary creative thinker.• experience with project management principles and project management platforms.• ability to follow-up and follow-through on projects.• experience managing multiple projects in a fast-paced environment.• versatile and flexible; embraces change and able to adapt to the needs of the business.• understanding of and the ability to target and balance brand image and the content strategy message, voice, etcDepending on the industry, audience, or market segment.the commonwealth is an equal employment opportunity employer and is committed to a diverse workforceThe commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of pennsylvaniaThe commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, aids or hiv status, disability, or any other categories protected by applicable federal or state lawAll diverse candidates are encouraged to apply.
