Description:
Summary
The marketing director is responsible for developing, executing, and evaluating a broad range of promotional activities designed to support the mission and vision of csd as well as the full portfolio of csd companies, social venture partners and professional service clientsReporting directly to the president of professional services, this position is primarily responsible for strengthening all stakeholder relationships as well as advance the global narrative around our organization’s values and elevate awareness of the social and socioeconomic change that we aspire daily to achieve.
Responsibilities
Collaborates with the chief marketing officer and executive leadership team to conceptualize and promulgate a clear brand – consistent message, strategy, and plan for the company to achieve its goals
Strengthens the csd brand and its product and service suite by introducing clear marketing guidelines and resources for employees to utilize in their day to day interaction with stakeholders
Serves as a senior ambassador of the mission and vision of our organization, sharing the story and goals of our organization with a global audience through all media channels
Advising/consulting with colleagues in adjacent marketing functions such as integrated marketing/campaigns, partner marketing, event marketing, and product marketing to bring programs to life.
Oversee the marketing workflow and workforce management across all marketing functions to ensure the right balance of work intake and work output.
Develops and execute global marketing strategies and supports the development of product-specific marketing plans for all of the products, programs, and services within the portfolio of csd companies as well as svf and professional service clients
Defines goals and kpis for overall marketing programs with cmo.
Oversees the strategy, form, and function of the company’s online presence, including the company’s corporate website and social media channels
Researches, compiles data, and advises all teams within csd regarding market forces and external environmental factors (competition, emerging technology, government and regulatory influence, shifts in consumer behavior) that can impact csd’s existing array of business products
Leads and supports a talented team of marketing, creative, and public/community relations professionals
Collaborates with csd’s technology teams to implement and deploy digital marketing tools that automate and enhance the spectrum of marketing efforts and initiatives within and throughout csd
Instills a data-driven culture in making marketing decisions to maximize roi
Works with corporate communications internally and externally to coordinate media relations efforts and to effectively distribute timely company information such as press releases, articles, position statements/opeds and other print and video resources for mass consumption
Manage the marketing operations budget and oversee outside agencies/contractors as needed.
Other duties as assigned.
Requirements:
Knowledge, skills and abilities
To perform the essential functions of this position successfully, an individual should demonstrate the following competencies:
In-depth knowledge of diverse technical and behavioral techniques for engaging external stakeholders
Strong project management skills, including analysis, planning, prioritization, and attention to detail and the ability to manage multiple projects simultaneously
Skill and experience working across various organizational units uniting stakeholders toward common goals
Ability to effectively interface with external groups and influence consumer perception
Skill in leading and motivating a diverse professional workforce
Excellent time management and organization skills
Excellent writing and presentation skillsDemonstrated skills, knowledge and experience in the design and execution of communication strategies.
Ability to demonstrate the values of the organization and champion csd’s products, services, and support of the global community
Qualifications
Bachelor’s degree in marketing, communications, business, public relations, or related field; or equivalent professional experience
Ten years of professional experience in marketing or public relations functions
Ability to communicate effectively using american sign language
Work environment / physical requirements
This position is largely self-directed and requires understanding and compliance with company policies, procedures, and valuesThe position works in a virtual office environment utilizing a computer and standard office equipmentWhile performing the duties of this job, the employee is regularly required interact collaboratively with the team and stakeholders, and communicate via phone, videophone, or text messagingThe employee may be required to occasionally lift and/or move up to 10 poundsThe position may require travel up to 30%.
Equal opportunity employer
Communication service for the deaf, incIs an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, national origin, creed, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, disability status, age, genetic information, protected veteran status, or any other characteristic protected by law.
