About convey
Convey is the first outcome-oriented supply chain management technologyWe provide businesses worldwide unmatched visibility into shipping and delivery and the tools to take action from international point of origin to final destinationOur clients include the world’s largest businesses spanning retail, manufacturing, and logistics services and all share in our vision for a future where supply chains are dynamic, agile and data-drivenWe believe that one day every shipment in the world will be captured, analyzed & enhanced by our platform, creating better decisions and outcomes for both senders and recipients.
The role
As the director of product marketing, you will play a critical role in enabling the convey by project44 go-to-market teams to achieve market penetration serving as the glue between product development and sales and marketing.
This role will be responsible for all things messaging and positioning (frameworks, pitch decks, in-market product assets, differentiation talking points, competitor battlecards etc.) and to work with sales and marketing teams to develop unique campaigns that lead to new businessConvey by project44 sells directly and through the channel, you will be responsible for supporting both, and have a proven track record of navigating the multiple demands typically placed on this position, ensuring the highest-impact items always bubble to the topOutside of traditional pmm, ideally the candidate for this role will be experienced in category creation and category design.
This candidate will take what we’ve spent the past few years starting and further define - and own - the category we’ve createdIt requires creative, data-driven approaches to our target segments, with an eye to winning.
About you
Your dreams are filled with visions of the perfect message and positioning for your productsYou love to tell storiesYou are an exceptional presentation creator and the go-to coach for sales when they’re trying to land the next big customerYou’re passionate about the solution you’ve gotten behind, you think like the target personas and know how to “speak” to them in engaging waysYou are our solution expert and relish the roleYou can’t wait to talk about the innovations happening in your selected segment and how the solution you support advances that segmentYou enjoy being the jockey between product development and the go-to-market teams, communicating easily in both engineer-speak and layman’s business language.
Responsibilities
Market and product intelligence: be the expert on our buyers, on our segment, being the voice of the market with the product teams and the voice of the product with our go-to-market teams.
Evolve strategic company deliverables: messaging and positioning, competitive landscape, win/loss analysis, pitch decks and more
Launch products and features: whether it is something new to known targets, or something known to new targets, you’ll be leading the charge on any in-market launches including writing website copy, customer emails, sales narratives and supporting selling assets etc.
Partner with gtm teams: work in tandem with direct and channel market-facing teams to build out demand generation campaigns for both expansion and acquisition, providing supporting assets and training for campaign launches, displaying your compelling storytelling capabilities
Flex your analytical strengths: look at conversion rates, market signals, customer behaviors and churn rates, you leave no stone left unturned and are able to align any recommendations with supporting data-based hypotheses
Requirements
8+ years of success in product marketing positions, ideally with early-stage companies who are breaking ground building a category for new offerings
2+ years of experience within the supply chain industry, preference given to software/technology knowledge
Strong analytical skills - using a combination of quantitative and qualitative research insights to develop segmentation messaging and positioning that yield smart gtm strategies.
Ability to direct others through influence - using data to define a plan and generate buy-in from colleagues, cross-functional teams and third parties.
Must be a strong communicator, a storyteller with a point of view, not only written, but as a public speaker, presenting and engaging large groups and executives with comfort and ease
Pragmatic institute certified (pmc) iii or higher preferred
Must be located in the us or canada
