Job details
Job type full-time
Full job description
Coursera was launched in 2012 by two stanford computer science professors, andrew ng and daphne koller, with a mission to provide universal access to world-class learningIt is now one of the largest online learning platforms in the world, with 87 million registered learners as of june 30, 2021Coursera partners with over 200 leading university and industry partners to offer a broad catalog of content and credentials, including guided projects, courses, specializations, certificates, and bachelor’s and master’s degreesInstitutions around the world use coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and businessCoursera became a b corp in february 2021.
The marketing & communications team is responsible for connecting the world to lifelong transformative learningThey also work to shape public conversations on the future of education and workThe team is segmented into four areas of focus: consumer marketing, enterprise marketing, brand & creative, and communicationsThe team is currently focused on expanding the reach of coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional livesReporting to the senior director of brand marketing, this role will translate market research and insights into strategic plans that drive business impact across the organizationThis is a unique opportunity to build and lead our market research function at one of the most respected global brands.
Responsibilities:
Independently design and execute best-in-class research programs that incorporate a range of methodologies, including qualitative (ethnography, consumer journeys, online consumer panels, idis, jtbd) and quantitative (idea testing, implicit testing, and tracking) research across coursera’s consumer, degree, and enterprise lines of business at the brand and product level
Translate multiple sources of data (qualitative, quantitative, behavioral, secondary, etc.) into clear insights and action plans
Present to cross-functional teams and executive stakeholders high-impact insights and objective recommendations that are actionable, grounded in audience knowledge, and guided by an understanding of the business
Leverage insights to shape brand strategy, positioning, messaging, and creative briefsBuild, manage, and enhance trackers
Select and manage vendors to conduct qualitative/quantitative primary research and provide secondary data sources when needed
Collaborate with product marketers, user research, and data science to shape product, business, and marketing strategy
Basic qualifications:
10+ years experience in market research with expert knowledge in qualitative and quantitative methods
Degree in the field of research, marketing, or social sciences; mba a plus
Experience partnering with third-party research agencies
Demonstrated hands-on experience independently designing and conducting qual/quan research
Experience providing insights that have directly contributed to the success of campaigns and product launches from definition to execution
Preferred qualifications:
Experience problem-solving and quickly moving from blank state to well-defined problem with a suitable methodology
Experience successfully building research services within existing departments with experience in the education sector ideal
Demonstrated ability to plan, manage and facilitate research and transfer insights from multiple sources into action plans that deliver on business objectives
Straightforward, honest, and succinct communicatorCan organize, clarify, and communicate complex ideas quickly, succinctly, and accurately.
Proactive and solution-oriented, fostering collaboration and results across departments and vendorsAbility to build influence among leadership and shape strategic decisions
Robust experience independently defining learning objectives and designing, executing and reporting research findings to answer business questions and help guide the partner team to apply the learning.
If this opportunity interests you, you might like this course on coursera:
An introduction to consumer neuroscience & neuromarketing
Coursera is an equal employment opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
Please review our ccpa applicant notice here.
