Crawford group is seeking a global marketing demand generation manager for a client of oursThis global marketing demand generation manager will be an expert in demand generation, have strong digital events skills, and practice, partnership integration with easeOne will be very assertive, proactive, and use strong initiative in executing team goalsThis global marketing demand generation manager will be a key part of driving awareness and demand for products and integrations.
Responsibilities:
Produce and manage events, including webinars, virtual roadshows, roundtable discussions, user conferences, etcWith a primary goal of generating demand
Own event calendar, meetings, work back schedule, reg page, invitations, confirmation, thank you pages, on24, splash 3
Set up campaigns in sfdc, assign leads to appropriate nurture campaigns, track and report
Submit requests to the creative team to deliver imagery with a wow factor for events
Coordinate with the webmaster to get events posted to the website in a timely way to drive attendance and on-demand views, ensuring that each is tagged accurately for easy discovery
Maintain and promote an partner events calendar on theloop
Responsible for tracking and reporting on campaignsLead results, lead funnel status, opportunities, and roi for partner marketing
Drive attendance internally and externally, source email list rentals and other tactics to deliver on attendance goals
Drive views of on-demand events, report and optimize how we and partners promote them
Manage email campaigns, including interfacing with the mops team to pull contact lists based on past events/personas
Develop and optimize bdrs outreach sequences (ctas, product information, qualifying questions)
Promote tech partner events to field marketing and find opportunities to integrate into their campaigns
Align with campaign marketing to understand their campaign themes and timelines; share partner content where appropriate
Provide program management for tech partner nurture campaigns and explore ways to integrate partner messages into gtm nurture campaignsReport on nurture initiatives
Track and report on lead status, marketing contribution, and kpi metrics
Maintain content tracker and distribute content, building awareness across the business; implement ways to measure consumption
Manage the development of channel marketing kits and submit to the reseller channel portal for publication
Create tracking urls for social media and submit partner releases, news, events and new content to the social media editorial calendar
Compile monthly and quarterly performance reports for internal use and for identified partners
Location: remote
Duration: 1-year consulting
Rate: d.o.e., w2 consultant of crawford group
