Job details
Job type full-time
Full job description
Vice president, digital - enterprise clients
About you
You’re an omnichannel thinker, digital marketer, and agency professional with a passion for helping enterprise and middle market clients deliver more value to customersYou embrace upstream/top of the funnel communication channels and downstream performance marketing conversion tactics, with digital at the center of the universeComfortable working with executives at all levels, you have a strong reputation for building relationships, driving results, and demonstrating connected knowledge and thought leadershipYou’ve been on the client side or have worked close enough to clients to know what it takes to achieve digital transformationYou build consensus and alignment across constituents to move short term programs forward and advance long-term plansYou’ve been on the agency side and are nimble in a matrixed environment and motivate team members to advance brand and company goals.
Responsibilities
The vp, digital role is a unique opportunity with exceptional long-term potentialThe vp, digital will lead digital consulting engagements for middle market and enterprise level clients looking to transform their marketing and customer experience through digital transformation and innovationYou will focus on deepening existing client relationships along with supporting business development effortsYou will provide strategic guidance to reshape and transform our clients’ businesses through digital to deepen customer relationships and improve overall business performance.
Cronin’s digital center of excellence (coe) supports marketing for clients across all industry verticalsOur clients and brands are adopting marketing technology and transforming their digital strategy to show measurable efficiencies and roiThe industry is changing rapidly; you will be a force for change and a voice of leadershipFrom a digital coe perspective, you will partner with senior vice president, digital to expand the agency’s digital capabilities and offerings to meet our clients’ digital transformation and delivery needs.
Coe leadership
Work in partnership with the svp, digital to expand the coe’s capabilities to meet enterprise-level digital needs.
Define and build the agency’s digital transformation and consulting services.
Provide thought leadership and innovation in omnichannel digital marketing strategies and best practices, aligning with agency teams in media, creative, analytics.
Identify gaps and opportunities in current digital capabilities and services based on market needs and competitive landscape.
Client leadership
In collaboration with senior client management, identify opportunities to expand existing client relationships through a focus on digital transformation.
Engage directly with clients and executives to help define their digital vision, strategy, and roadmap, with the supporting business case.
Manage a portfolio of initiatives & projects that collectively achieve your client’s goals over time.
Analyze existing platforms, tools, and processes in the client’s digital ecosystem, and recommend innovative, implementable solutions as appropriate based on business and customer needs.
Plan and facilitate client workshops around digital vision, innovation, and design.
Assess client operating models to identify gaps and make recommendations for improvement.
Demonstrate extensive professional experience in digital transformation along with industry-specific knowledge, with a strong creative sense and equally clear understanding of Apply Now data, technology, and creative expertise for improved business outcomes.
Business development
Support new client development efforts with a focus on digital transformation, enterprise digital solutions, and omnichannel strategies through collaboration with business development and vertical leads.
Participate in new business calls and meetings, taking on a leadership role as it relates to digital transformation, enterprise digital solutions, and omnichannel strategies.
Scope development needs and identify required services.
Write exceptional proposals and sows that demonstrate deep appreciation for client-side goals, motivate approvals at multiple levels, while clearly articulating the priorities and work processes for the agency.
Activate the agency against approved sows, manage expectations and workloads to surpass client expectations, and lead into our next engagement.
Digital thought leadership
Contribute to agency’s thought leadership through internally and externally published articles, webinars, or podcasts.
Serve as a spokesperson, representing the company on industry panels or associations, demonstrating insight into the future of the industry and our role.
Reporting relationships
The position reports to mia walters, svp, digitalAgency management includes kim manning, who as ceo is strategically involved in top accounts, steve wolfberg who is cco and oversees the creative teams and the video production unit, and mark demuro who oversees the industry leaders, vision, new business, business operations & financeWe are based in central connecticutA full remote role is possible; travel for new business, client management and agency planning is expected.
Qualifications / experience
Bachelor’s degree in business, and master’s degree a plus.
At least 15 years of experience including senior leadership agency/consulting roles and client-side marketing leadership positions.
Ideal candidate would have managed a portfolio of large cap and middle market financial services and healthcare clients, be comfortable in a matrixed organization, and successful in new business development.
Deep industry connections expected and ability to bring / transition relationships to agency relationships.
Impeccable references and flawless background assumed.
This position is eligible for full-time remote.
This is an exempt position.
Background check required.
