Job details
Job type full-time
Full job description
Cross country healthcare is looking for top talent to join our team
Cross country healthcare, inc(cch) is a leader in providing total talent management including strategic workforce solutions, contingent staffing, permanent placement and other consultative services for healthcare clientsLeveraging nearly 35 years of expertise and insight, cch solves complex labor-related challenges for clients while providing high-quality outcomes and exceptional patient careAs a multi-year best of staffing® award winner, cch is committed to excellence in delivery of its services and was the first public company to earn the joint commission gold seal of approval® for health care staffing services certification with distinction.
Job title: director, marketing job code: 2720
Reports to: vp, marketing flsa: exempt
Department: marketing revision date: 01-2021
Basic purpose:
The primary responsibility of the director, marketing is to partner with lines of businesses (acting as an advisor, business partner), corporate marketing and coe’s in the development of marketing strategies and execution of marketing plansThe role will lead, develop and/or co-ordinate the creation of content and copy with the execution of campaigns and/or just in time initiatives across various on and off-line channels to targeted audiences across b2b and b2c segmentsThe role will as a liaison for marketing communicating updates, measuring performance and business impact, undercovering business opportunities and needs, etcIn supporting business objectivesIn addition, the role may be required to partner / assist on major initiatives and support coes + corporate marketing as needed.
Essential functions:
Partner with senior business leaders in accessing what marketing strategies and tactics are required to drive business impact.
Lead the development of marketing strategies, plans and timelines that align and support key business goals and have a measurable impact on business performance.
Oversee and coordinate with the coes the development of initiatives, projects and/or campaigns (creative and content) and their timely execution that meet and exceed expectations.
Partner with marketing ecosystem vendors and partners.
Manage marketing budget as specified for the line of business and or functional area.
Provide regular and consistent communications, updates, analysis and reporting re: performance to key stakeholders, senior leadership, etc.
Monitor industry, market and competitor trends, movements, news, etcRelated to the line of business that requires new, improved, etcMarketing tactics, initiatives to take advantage of business opportunities
Achieve targeted results and ensure timely and effective execution of marketing tactics and programsDevelop benchmark criteria to measure the efficiency and effectiveness of marketing programsReview on a consistent basis to adapt as needed.
Coach mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for talent succession.
Develop and prepare key messaging and presentation material for senior management as needed.
Research, analyze and report on economic trends, buying habits and the demographic characteristics of client and candidates’ preferences e.gBuyer personas, journey mapping, etcFor products/services and those of competitors.
Work closely with internal departments, key stakeholders, senior executives etcIn understanding needs, opportunities, insights, feedback, etcIn the creation, development and effectiveness of marketing strategies and initiatives.
Partner with coe’s and corporate marketing as needed in the support, development and execution of ad hoc and/or planned initiatives and/or campaigns.
All other duties as assigned.
Must be able to perform the essential functions of the job, with or without reasonable accommodation.
Reporting relationships:
Reports to vp, marketing
May have direct reports
Qualifications:
Bachelor’s degree in business, marketing, healthcare or other similar discipline, mba or masters degree in related discipline.
8-10 years’ experience with 7 in progressive marketing roles at the senior management e.gDirector level.
A track record of performance excellence meeting targets and objectives.
Strong analytical, planning forecasting and budgeting/financial skills.
Ability to interface with senior leadership undercovering opportunities, conveying advice and recommendations
Excellent communication and negotiation skills e.gAbility to sell concepts and ideas.
Ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energy on achieving business goals
Ability to manage multiple, complex priorities within demanding timeframes
Proven ability to lead and interface effectively in a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.
Critical competencies for success:
Business acumen: in-depth knowledge of the business, industry, external marketplace, and the ability to conceptually pull together patterns or connections that are not clearly related; ability to apply insight across a wide range of tactical to strategic issues to consistently identify and select the best course of action.
Building people capability: commitment to ensuring that the right people are in the right roles and that individual’s feel empowered and supported to reach their potential; provides coaching to foster the learning of their team members, and likewise plays an active role in acquiring, developing and retaining talent for the larger organization.
Strategic agility: eagerness and ability to learn quickly and leverage a flexible mindset in response to shifting dynamics, adversity, and/or change; continually pushes oneself, their teams, and their businesses to learn, to generate new ideas, and (at times) to take needed risks to position the company favorably in the marketplace.
Disciplined execution: orientation towards a process-focused, decisive course of action that will ensure client/customer needs are met with a high standard of excellence, urgency and predictability; focused on the task at hand in the face of ambiguity and applies past experiences and expertise to consistently pull through results.
Organizational collaboration: ability to partner across organizational lines and work cooperatively within and outside one’s own team to best serve client needs and exceed the expectations of end customers and clients; actively supports key decisions and promote a spirit of teamwork to demonstrate the commitment to the company.
Work conditions:
Employees must possess comfort in learning, training, and engaging with others virtually through microsoft teams and zoom
The above declarations are not intended to be an “all inclusive” list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to perform the jobRather, they are intended only to describe the general nature of the job and be a reasonable representation of its activities.
Cross country healthcare is an eeo employer - m/f/veteran/disability
I have read and understand the responsibilities of this position:
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Benefits
Cross country healthcare offers a competitive compensation and benefits program including: medical plan, dental plan, life insurance, disability plan, 401(k) plan and tuition assistance
Cross country healthcare is an eeo employer - m/f/ veteran/disability
