While candidates in the listed locations are encouraged for this role, we are open to remote candidates in other locations.
Reporting to the srDirector of global campaigns, the senior manager, global marketing campaigns develops integrated marketing programs that increase pipeline growth across all channels to support databricks` explosive growthYou will oversee the strategy and execution of global demand generation campaigns, and marketing programs across the marketing mixThis position will help drive customer growth in both existing and new business units which includes acquisition of new names, lead conversion and pipeline creation.
The impact you will have:
Manage our global integrated demand generation campaign strategy through collaboration with marketing teams including brand, product marketing, digital, editorial, creative, social and regional field marketing teams to create qualified pipeline
Shape the strategic direction for the overall campaignDevelop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, content maps, nurture, events, programs to create a consistent customer experience across all channels.
Work with the creative team to provide campaign concepts and campaign deliverables for full funnel, multi-channel campaigns.
Work with members of product marketing, brand, and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures that it directly aligns to target markets, personas, and use cases aligned with company priorities.
Measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across key customer segments.
Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the sdr teams on targeted campaigns and effective follow-up.
Manage the account targeting and segmentation strategy for both the databricks install-base and prospects.
What we look for:
7+ years of professional experience, of which 5+ years experience in demand generation in a high growth saas startup.
Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity
Expert in end-to-end campaign development, execution, and measurement
Proficiency in marketing automation systems (marketo) and ability to navigate salesforce to pull reports on specific campaigns and understand status of leads in the funnel
Interpret data, create insights and translate it into applicable changes
Strong project management skills to effectively deliver programs, and create alignment across groups
Prioritize and achieve in an environment that requires fresh thinking and new ideas
Benefits:
Comprehensive health coverage including medical, dental, and vision
401(k) plan
Equity awards
Flexible time off
Paid parental leave
Family planning
Gym reimbursement
Annual personal development fund
Work headphones reimbursement
Employee assistance program (eap)
Business travel accident insurance
About databricks:
Want to help speed the development of medical breakthroughs? make the next mode of transportation a reality? or discover ways to reverse climate change? we`re on a mission to help data teams solve the world`s toughest problemsThe opportunity is huge and databricks has emerged as a leaderThousands of enterprises — including comcast, virgin hyperloop and h&m — already rely on us to power their businesses and we`re just getting startedNow it`s your turn - join us to grow your career and make an impact with some of the brightest minds in the industry.
Our commitment to diversity and inclusion
At databricks, we foster a diverse and inclusive culture where everyone can excelWe take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standardsIndividuals looking for employment at databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
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