Job details
Salary $33,788 - $40,000 a year job type full-time number of hires for this role 1
Full job description
The marketing and business development associate works closely with practice group leaders and the marketing team to ensure effective client development, marketing, and external communications programsThis position is responsible for building a working knowledge of the firm’s specific services, lawyer experience, revenue priorities, and business development strategies; and will work with the senior marketing manager (based on london) and business development to ensure marketing efforts align with firm and practice group objectives regarding business growth and retention..
Job duties
The following are essential job duties and responsibilities of the marketing and business development managerThis list is not exhaustive, and other duties may be assigned as necessary.
· monitoring and creating various daily reports and news alerts.
- backlink building.
- monitoring and responding to internet chat inquries.
· provide support to lawyers in the creation, preparation and coordination of proposals/pitches for new business development, tailoring the information to respond to the client needs.
· conduct market analysis, industry and competitive intelligence research reports for business development opportunitiesInvestigate and develop reports from the firm’s resource tools as well as publicly available information to assist lawyers with business development and relationship-building initiativesSome of this is a duncan role.
· working with lawyers to get them in various listings and rankings
· managing e-mail campaigns and monitor related analytics using software systems such as constant contact, mailchimp, google analytics, trustpilot and agencyanalytics.
· support marketing and business development efforts in multiple international timezones.
· develop and maintain marketing materials and track experience and matters.
· organize, manage and support client events, seminars, and webinars.
· evaluate sponsorship and event opportunities and make recommendations to our team, practice groups and lawyers about the value of participatingMaintain database of opportunities assessed and experience with various outlets.
· work with the lawyers to identify and secure speaking engagements and other events, including presentations and exhibits.
· contribute to the development of business development plans for the practice groups and follow-up for quarterly sessions.
· work with other team members, as well as key lawyers, to identify clients and contacts who should be targeted for specific opportunities.
· work directly with lawyers to implement business development initiatives and programs around new business generation with existing and new clients.
· coordinate with members of the team on cross-practice efforts for regional/industry cross-selling initiatives.
· recommend thought-leadership and cle programs for clients.
· ensure well-written, up-to-date representative client lists and matters/deal descriptionsMaintain descriptions in firm database.
· assist with the editing, layout and production of firm and practice group marketing materials (client electronic alerts and updates).
· support marketing manager with the develop/manage website content, client memoranda, newsletters, brochures and other external communication pieces related to relevant practices and geographic initiatives.
· develop and maintain segmented client and prospect mailing lists.
Job type: full-time
Pay: $33,788.00 - $40,000.00 per year
Work remotely:
Yes
