Job details
Job type full-time
Full job description
At density, we build the infrastructure necessary to measure how people use spaceThe result of distributing this platform is lower emissions, less waste, better access, safer buildings, and better designed citiesIt is a long term pursuit and one we could use your help achieving.
We’re looking for a director of demand generation and marketing operations to own pipeline generation, revenue growth, and the systems necessary to scale our marketing organizationThis role reports directly to the cmo and is a key leader within the marketing organizationWe’re in the midst of forging a new category and are looking for someone who is excited to bring products to market that are entirely unique, unprecedented, and will change the way humans think about physical space.
In this role you will:
Build a scalable revenue marketing program with defined lead and customer lifecycle stages, and ensure the systems for tracking, reporting, nurturing, and optimizing a customer’s progression through these stages are operating as effectively and efficiently as possible
Explore new avenues to unlock scale through online and offline acquisition, driving program recommendations, resourcing, and playbook development for long-term success as an evergreen program
Develop and execute end-to-end campaigns by collaborating with sales, product marketing, integrated marketing, and other stakeholders across various channels, including account-based marketing, email marketing, webinars, events, and digital advertising to achieve pipeline and revenue goals
Actively monitor, analyze and report on the health of marketing contribution to pipeline, program roi, customer acquisition and campaign activity and results
Partner with the sales team to drive the definition, measurement and tracking of marketing performance and efficiency
Develop and foster a culture of experimentation, through rigorous analysis of both quantitative data and qualitative insights, you will know what motivates our customers, test hypotheses and scale wins across the customer journey
Own, manage, and provide recommendations for optimizing the marketing technology stack
Support quarterly and annual planning through guiding campaign and budget planning and manage your team and programs to the aligned budget
Build and develop a world-class marketing operations and demand generation team over time
The ideal candidate will have:
10+ years experience in demand generation/marketing operations
6+ years leading a b2b marketing team; start-up experience preferred
Experience managing large scale budgets
Demonstrated success overseeing and scaling acquisition engines, such as linkedin and google ads
Data-driven and technically fluent marketerStrong understanding of martech, crm, & analytics (mixpanel, google analytics, marketo, salesforce, google optimize, etc.)
Excellent strategic thinking and ability to lead through influenceHighly analytical nature, with an ability to roll up sleeves and “go deep” as needed to improve performance and outcomes
Demonstrated strong listening, information gathering and empathy skills for uncovering and defining deliverables, needs and outcomes
Proven leadership skills in being an innovator, collaborator, and communicator
Strong sense of ownership and operational rigorYou’re excited about being responsible for hitting big targets and know how to create and execute on a plan to make it happen.
Creative and experimentalYou love problem solving, navigating ambiguity, and running experiments to test and validate new ideas.
What we bring:
Excellent benefits including medical, dental, vision, mental, reproductive and active healthUnlimited pto, us remote work, and more.
Our team hails from places like apple, meraki, stanford, nasa, and beyond.
$100m raised from top vc’s like kleiner perkins, founders fund, and upfront ventures.
A work environment full of smart, fun, dedicated, and incredibly kind teammates.
Our values: be humble, seek feedback, and solve the fundamental problem.
